[Remote] AVP, Growth Marketing & Demand Generation

Note: The job is a remote job and is open to candidates in USA. DAS Health is a leading healthcare technology and managed services provider helping healthcare organizations navigate IT, cybersecurity, cloud, AI adoption, and digital transformation. They are seeking an AVP, Growth Marketing & Demand Generation to build and lead a scalable marketing engine that drives pipeline, customer acquisition, and measurable revenue impact. The role involves creating infrastructure and processes for demand generation while partnering closely with sales to improve conversion outcomes.ResponsibilitiesOwn marketing-sourced and marketing-influenced pipeline generationBuild and execute scalable demand generation strategies across channelsDevelop campaigns that drive awareness, engagement, and qualified pipelineImprove conversion rates across the marketing and sales funnelDesign and execute ABM strategies aligned to high-value target accountsPartner closely with sales on segmentation, targeting, and engagementBuild campaigns that improve account penetration and revenue growthOwn and optimize marketing automation (HubSpot) and CRM (Salesforce)Build and manage lead scoring, routing, and lifecycle workflowsImprove data quality, reporting accuracy, and funnel visibilityEstablish scalable systems that support long-term growthLead digital marketing efforts including SEO, paid media, and website performanceOptimize website for traffic, engagement, and conversionContinuously test, measure, and improve campaign performanceEstablish reporting frameworks, dashboards, and attribution modelsMeasure marketing’s impact on pipeline, revenue, and ROIForecast performance and provide insights to leadershipEnsure strong alignment between marketing and revenue operationsOwn event marketing strategy, including trade shows, conferences, and webinarsManage and partner with the Field Marketing & Events ManagerEnsure events contribute measurable pipeline and revenuePartner closely with sales to align on pipeline goals and targetsEnsure sales has the tools, leads, and support needed to convertHelp improve win rates, cross-sell, and incremental revenueBuild the demand generation and growth marketing function from the ground upRoll up your sleeves to execute while building toward a scalable teamPartner with leadership to define long-term marketing strategy and structureSkills10+ years of progressive marketing leadership experienceHealthcare IT experience (required)Proven success in demand generation, pipeline growth, and revenue marketingStrong experience with marketing automation and CRM ownership (HubSpot, Salesforce, or similar)Experience working cross-functionally with sales and executive leadershipBackground in SaaS, managed services (MSP), or cybersecurityExperience with ABM strategies and segmentationExperience building or rebuilding marketing infrastructure from scratchStrong understanding of revenue operations and attribution modelingCompany OverviewGriffin Resources is a human resource consulting firm that offers payroll, employee relation, analytics, recruiting, and support services. It was founded in 2019, and is headquartered in Tampa, Florida, USA, with a workforce of 11-50 employees. Its website is https://griffin-resources.com/.