[Remote] Audience Marketing Director

Note: The job is a remote job and is open to candidates in USA. Albion Rye Associates is a leading healthcare education and engagement organization that partners with various stakeholders to deliver innovative educational experiences. They are seeking an Audience Marketing Director to lead audience development strategy, oversee an engagement marketing team, and drive growth across healthcare education programs.ResponsibilitiesDevelop and execute enterprise-level audience engagement and growth strategies across multiple healthcare education programsLead, mentor, and develop a team of engagement marketers, providing coaching, performance management, career development, and succession planningEstablish KPIs, performance benchmarks, and reporting frameworks to evaluate audience acquisition, engagement, retention, and overall program successOversee audience development strategies across email, digital channels, partnerships, paid media, and emerging engagement platformsTranslate audience insights, learner behavior data, and performance metrics into actionable recommendations that drive continuous improvementPresent strategic recommendations, business cases, and performance results to senior leadership and key stakeholdersCollaborate with medical, educational, content, product, and commercial teams to ensure audience strategies align with broader business objectivesManage departmental budgets, resource allocation, forecasting, and operational planningDrive innovation through the adoption of AI-enabled tools, marketing automation, and data-driven decision-making processesIdentify opportunities for process improvement, scalability, and operational efficiency across the engagement functionContribute to organizational growth initiatives, including new program launches, partnership opportunities, and strategic planning activitiesSkills10+ years of experience in audience engagement, digital marketing, growth marketing, learner engagement, healthcare communications, or related disciplinesExperience leading and developing high-performing teams, including direct people management responsibilitiesProven track record of developing and executing audience growth strategies that consistently meet or exceed performance targetsStrong analytical mindset with experience leveraging audience, campaign, and engagement data to inform strategic decisionsExperience managing budgets, forecasting performance, and balancing multiple priorities across a complex portfolioExcellent stakeholder management and executive communication skillsDemonstrated ability to operate strategically while maintaining a hands-on approach when requiredExperience within healthcare, life sciences, medical education, health technology, digital media, or related industries strongly preferredExperience leveraging AI tools and marketing technologies to improve efficiency and campaign performance is considered an assetCompany OverviewAlbion Rye Associates Limited provides executive search and recruitment services for biotech and pharmaceutical sectors. It was founded in 2018, and is headquartered in Gatwick, Surrey, GBR, with a workforce of 11-50 employees. Its website is https://albionryeassociates.com.