[Remote] Associate Vice President, Paid Search - EDU

Note: The job is a remote job and is open to candidates in USA. Zeta Global is an AI-Powered Marketing Cloud that helps marketers acquire, grow, and retain customers more efficiently. They are seeking an Associate Vice President of Paid Search to lead strategy and performance for Higher Education clients, focusing on driving measurable business outcomes and enhancing enrollment marketing through data-driven decision-making.ResponsibilitiesDefine and evolve Paid Search strategy for Higher Education clients, aligned to enrollment cycles, program mix, and institutional goalsTranslate industry trends (e.g., seasonality, program demand, attribution challenges) into scalable, actionable frameworksEstablish POVs on bidding strategies, funnel optimization, and audience targeting specific to EDUServe as executive sponsor across key EDU client relationships, guiding long-term strategy and investment decisionsOversee performance across portfolio, ensuring delivery against KPIs such as CPL, enrollment volume, and efficiency targetsIdentify and unlock growth opportunities including new channels, budget expansion, and testing roadmapsLead QBRs and executive presentations with a focus on business outcomes and forward-looking strategyLead, mentor, and develop a Search team, ensuring strong performance management and career growthDefine team structure, resourcing models, and capacity planning to support current and future business needsElevate team capabilities in platform innovationFoster a culture of accountability, innovation, and continuous improvementEnsure best-in-class execution across campaigns, including account structure, budget pacing, and optimization strategiesImplement standardized frameworks for testing, reporting, and performance analysis across accountsPartner with analytics to refine attribution approaches and measurement strategies, particularly for long consideration cyclesDrive consistency and rigor in how insights are translated into action and client impactPartner with analytics and ops teams to improve reporting, automation, and scalabilityMonitor industry trends, platform changes, and competitive landscapeDeliver clear, data-driven performance reports and insights to clients, diving into the “why” behind the dataRecommend testing strategies, budget allocation shifts, and bid strategy adjustments based on performance trendsEnsure accuracy, consistency, and timeliness of reportingSkills12+ years of relevant paid search experienceDeep expertise in lead generation and performance marketing, ideally within Higher Education or similar verticalsProven ability to manage and grow multimillion-dollar budgets across Google Ads and Microsoft AdsStrong track record of driving measurable business outcomes and client growthExceptional client communication and executive presenceExperience building and scaling teams, including talent development and organizational designAdvanced analytical mindset, with the ability to translate complex data into clear strategic directionBenefitsUnlimited PTOExcellent medical, dental, and vision coverageEmployee EquityEmployee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!Company OverviewZeta offers technology and marketing services to help brands acquire, engage, and retain customers. It was founded in 2007, and is headquartered in New York, New York, USA, with a workforce of 1001-5000 employees. Its website is http://www.zetaglobal.com.