[Remote] Associate Media Director, Programmatic
Note: The job is a remote job and is open to candidates in USA. Syneos Health Commercial Solutions is a global professional services organization focused on the biopharmaceutical industry. The Associate Media Director, Programmatic is responsible for supporting the omnichannel programmatic strategy and execution, collaborating with various teams to drive ROI for clients in the healthcare space.ResponsibilitiesProvide input and recommendations on appropriate channel mix and consideration set development for your clientsContinuously improve our offering and look to scale appropriatelyWork with partner agencies on new business opportunities and pitchesLead media collaboration with senior internal and external stakeholders spanning agency client teams, digital, strategy & planning, and analytics as well clients and vendor partnersDevelop close working relationship with client and agency brand teams to drive their understanding of programmatic omnichannel media, and the offering capabilities in order to grow adoption of media as part of a holistic go to market strategy that has media KPIs connected to brand business KPIs for our clientsDevelop, apply and share best practices for ongoing programmatic campaign management, reporting, and executionWork on continuously providing trends and POVs across our agencies to ensure that we can communicate the value to our clients on a regular basisSupport processes and approach to directing trading and ad operations teams as neededCreate intuitive presentations to be delivered to internal & external key stakeholdersLead the development of and presentation of detailed media recommendations along with respective external media partnersCollaborate with data science and analytics team to develop measurement plans that include channels outside of mediaOwn the success and overall KPI result of your programmatic campaigns and clientsAssist in delivery of media strategy consultancy to internal agency staff and client teamsProvide liaison services between the Integrated Media Team and third-party media agencies to: Ensure media strategies align with AOR strategic foundationMaximize creative work by supporting agencies to reach fullest potential via selected channel placementsHands-on experience with ad technologies including data management platforms (e.g. DeepIntent, PulsePoint, Lasso) and ad verification tools requiredFamiliarity with data visualization toolsExperience with ad serving solutions, tag management and operationsExperience with competitive media tools such as Kantar, Pathmatics, comScore, etcSkillsBachelor's degree with a minimum of 4 years of progressively senior experience in programmatic, ad operations or biddable media on the sales, agency or ad tech sideMust be willing to travel to the client office in San Francisco once or twice a monthExperience designing and implementing pharmaceutical programmatic media campaignsCandidates should be knowledgeable in how to leverage multimedia in the programmatic media environmentExperience in pharmaceutical or healthcare space requiredExperience in other biddable media platforms a plus (e.g. paid social, paid search)Excellent presentation skills, and history of successful client engagementsExceptional organizational skills, multi-tasking capabilities and detail orientedStrong analytical abilities and quantitative skillsBenefitsEligibility to earn commissions/bonus based on company and / or individual performanceA competitive compensation packageHealth benefits to include Medical, Dental and VisionCompany match 401kFlexible paid time off (PTO) and sick timeBecause certain states and municipalities have regulated paid sick time requirements, eligibility for paid sick time may vary depending on where you workSyneos Health complies with all applicable federal, state, and municipal paid sick time requirementsCompany OverviewSyneos Healthยฎ is a leading fully integrated biopharmaceutical solutions organization built to accelerate customer success. It was founded in undefined, and is headquartered in Morrisville, NC, US, with a workforce of 10001+ employees. Its website is https://commercialcareers.syneoshealth.com/.