[Remote] Associate Marketing and Campaigns Manager

Note: The job is a remote job and is open to candidates in USA. Lindt & Sprüngli USA is a global fast-growing consumer goods company focused on premium chocolate. The Associate Marketing and Campaigns Manager will be responsible for delivering seasonal campaign activations, developing marketing plans for brick and mortar stores, and ensuring effective execution of marketing strategies to drive customer acquisition and store traffic.ResponsibilitiesWorking under the Store Experience manager, responsible for delivering the seasonal campaign activation & execution on time and on budget, and developing & presenting final results, learnings, measurement and impact for the futureDevelop and implement marketing plans, strategies and processes for brick and mortar stores to ensure that marketing programs are profitable and competitive, generate NTS and optimize promotions with respect to the bottom line (GP & COOP) in physical retailEngage Brand team members to ensure consumer relevance, timeliness and effective execution for in storeDevelop and lead deployment of marketing campaigns and assets for physical storesSeek regular and timely feedback from the District Manager & Field team to fully understand needs, performance, and opportunities for improvementOwn the marketing budget for physical acquisitionEnsure all design materials are consistent with corporate branding guidelines and be the gatekeeper to ensure brand equity is met in Retail StoresCreates and distributes D2C Activation Guides that outline the objectives, key messages, target customers, product features and benefits, and selling tips for each in-store activationChampion the activation of Lindt promotions on mall and shopping centre websites to ensure promotions/events are promoted and customers are always aware of current Lindt promotionsLiaise with Global Retail to ensure optimal in store activationsSupport the new store opening process (when relevant) by ordering marketing materials and helping to plan and execute new store opening activities that drive traffic and awarenesWork closely with Brand Marketing to understand and build programs that create a holistic and consistent message to all our consumersAssist with store communication regarding new items, item updates, promotions or visual merchandisingOwn product price list and price point signs coordination from design to shipment to the stores with close management with pricing analystCollaborates with the Inventory Manager and Promotional Analyst to ensure optimal product placement and presentation with the required collateral. Facilitate short-dated or excess inventory executions with team membersConducts regular analysis of sales performance, inventory levels, and customer feedback to optimize planogram effectivenessResponsible for all product sellability in store by owning SAP / OlymPOS process for product listsTroubleshoot item setup issues (i.e items not scanning), tickets and messages on the store communication platform Opterus and support with OlymPOS. Manage parameters within the POS system to ensure seamless sellingSupport sku rationalization processes with Retail Analytics and Brand team to determine the best perfoming portfolio possible for brick and mortarProvides training and support to Retail Store Managers on planogram execution and complianceManages the product assortment catalogue to ensure all new items are added and discontinued items are removedReviews Store manager and customer feedback (Voice of Customer) to identify opportunities and gaps in the visual merchandising strategy and product offeringsEnsures compliance with Global merchanding standards and guidelines for all in-shop displays and signageManage day-to-day merchandising administrative responsibilities, including leading the team through item setups and discontinuations, product launches, and store issue resolutionSkills3-5 years experience in Retail Marketing & Campaign ManagementAdobe Creative Suite or other editing softwareHighly organized with strong attention to detail 'from start to finish'Experience creating and managing media briefs and creative briefsGeneral knowledge of marketing tracking and analytics, and website content management platformsAbility to execute multiple projects simultaneously with a high degree of cross-functional communicationExcellent written communication skills and presentation skillsGeneral Knowledge: Publishing platforms, affiliate marketingTechnical: Adobe InDesign and Adobe SuiteBachelor Degree requiredTravel 30%BenefitsA bonus and/or long-term incentive may be included as part of this compensation package.Company OverviewHeadquartered in beautiful Stratham, New Hampshire, Lindt & Sprüngli USA is the fastest growing premium chocolate manufacturer in the US market. It was founded in 1845, and is headquartered in Stratham, New Hampshire, USA, with a workforce of 1001-5000 employees. Its website is https://www.lindtusa.com.