[Remote] Associate Manager, Media Strategy - Paid Search Focus

Note: The job is a remote job and is open to candidates in USA. Fingerpaint Group is a health and wellness agency that specializes in medical communications solutions for pharmaceutical and biotech companies. They are seeking an Associate Manager, Media Strategy with a focus on paid search to build, launch, and manage search campaigns while using performance data to inform broader media strategies.ResponsibilitiesBuild, launch, and manage hands-on-keyboard campaigns across paid search platforms, including Google Ads and Microsoft Advertising (Bing)Lead the foundational strategy for search campaigns by developing comprehensive keyword architectures, structuring ad groups, and writing compelling, high-converting ad copyEnsure absolute accuracy across all campaign setups, budget pacing, and insertion orders within our internal buying and platform toolsOversee the technical workflow of campaign launches, including ad trafficking and UTM creation, while partnering with internal analytics teams to ensure site tagging, pixeling, and conversion tracking are correctly implementedActively monitor, pace, and optimize live campaigns to maximize performance against core client KPIsPull platform data and collaborate with analytics teams to build out performance dashboards and automated reportsLook beyond the raw data to analyze reports, surface market trends, and deliver meaningful insights and strategic recommendations for internal teams and stakeholdersServe as a primary day-to-day point of contact for external vendor partners and platform representatives to maximize service and resolve technical anomaliesContribute to agency POVs and evaluate publisher and vendor proposals for relevance, value, and potential inclusion in omnichannel media plansCollaborate closely with cross-functional internal teams to ensure campaign assets and strategies align perfectly with overarching client media objectivesSkills3+ years of digital media experience with a heavy, proven focus on hands-on-keyboard paid search campaign management, ideally within an agency settingDeep, daily working expertise navigating Google Ads and Microsoft Advertising platformsProven ability to independently conduct keyword research, map user intent, and write tailored search ad copySolid technical understanding of how ad trafficking, web pixeling, conversion tracking, and tag QA impact search attributionStrong analytical skills with a proven ability to review campaign performance data, identify trends, and formulate clear optimization insightsExcellent organizational and communication skills, with the ability to manage multiple platform workflows and external vendor relationships simultaneouslyA strong curiosity and desire to learn channels outside of search, growing into an all-encompassing media strategy and buying professionalFamiliarity with pharma, Medical Affairs, or other highly regulated industriesExperience with cross-channel media planning, buying, or monitoring tools (e.g., Prisma, MediaRadar, Campaign Manager 360, SRDS)Current platform certifications (e.g., Google Ads Search, Google Ads Video, Microsoft Advertising Certified Professional)Company OverviewWe are Fingerpaint Group, a vibrant palette of people and expertise spanning the complete spectrum of life science solutions. It was founded in 2008, and is headquartered in Saratoga Springs, New York, USA, with a workforce of 501-1000 employees. Its website is https://www.fingerpaint.com/.