[Remote] Associate Manager, Consumer Integrated Marketing - New Verticals Habituation

Note: The job is a remote job and is open to candidates in USA. DoorDash is a technology and logistics company committed to empowering local economies. The Associate Manager, Consumer Integrated Marketing – New Verticals Habituation will lead strategies to deepen engagement and drive retention for DoorDash's New Verticals, developing audience-first strategies and building go-to-market plans across various channels.ResponsibilitiesLead the Habituation vision: Work with the Senior Manager to define the strategy, goals, and roadmap for driving repeat engagement and communicating DoorDash’s value proposition across New VerticalsLead integrated go-to-market planning: Build and execute full-funnel marketing campaigns that drive growth through paid, owned, earned, and in-app channelsAct as the voice of the customer: Deeply understand consumer motivations and barriers, surfacing insights that inform both marketing and product roadmapsPartner cross-functionally: Serve as the “hub” within marketing — collaborating across Brand, Creative, Retention, Performance, and CRM — while supporting the development and execution of integrated campaigns and initiatives in partnership with Creative, Growth, Retention, Organic Social, and Influencer teamsStay ahead of the curve: Track key metrics, cultural trends, and competitive insights to evolve how DoorDash shows up for customers in value and habit-building momentsSkills5+ years of marketing experience in a corporate or startup environment, with a focus on retention and product marketing in a B2C environmentFluency across the marketing mix — you understand how brand, CRM, paid, and lifecycle channels work together to drive both short- and long-term growth. You have experience working across organic social, brand, and paid, with an understanding of how channels work together across the funnelProven success driving retention and customer engagement, with experience in lifecycle, growth, or value-based marketingA strong strategic and analytical mindset — you translate data and audience insights into clear marketing actions and measurable business outcomesExperience shaping affordability or value narratives, including promotions, pricing, or perception-of-value campaignsExceptional cross-functional influence, with the ability to build alignment and drive execution without direct authorityA creative, collaborative problem-solving approach — you thrive in ambiguity, think like a GM, and love solving for 'why' before the 'what.'A bias for action and ownership — you're dependable, self-directed, and skilled at prioritizing impact in a fast-paced environmentEducation: Bachelor's degree requiredExperience in paid marketing, SEO/SEM, or lifecycle optimizationBenefits401(k) plan with employer matching16 weeks of paid parental leaveWellness benefitsCommuter benefits matchPaid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act)Medical, dental, and vision benefits11 paid holidaysDisability and basic life insuranceFamily-forming assistanceMental health programFlexible paid time off/vacation, plus 80 hours of paid sick time per year for salaried rolesVacation accrued at about 1 hour for every 25.97 hours worked for hourly rolesPaid sick time accrued at 1 hour for every 30 hours worked for hourly rolesPremium healthcareWellness expense reimbursementPaid parental leaveCompany OverviewDoorDash is a food delivery platform that connects customers with local and national businesses. It is a sub-organization of DoorDash. It was founded in 2013, and is headquartered in San Francisco, California, USA, with a workforce of 10001+ employees. Its website is http://www.doordash.com.