[Remote] Associate Director, Paid Media

Note: The job is a remote job and is open to candidates in USA. Accelerated Digital Media is a company focused on innovative digital marketing solutions, and they are seeking an Associate Director of Paid Media to provide strategic leadership in search engine marketing initiatives. The role involves managing a team, optimizing campaigns, and collaborating with clients to drive traffic, conversions, and ROI.ResponsibilitiesDevelop and communicate the overall paid media strategy, including goals and objectives internally and externallyCollaborate with clients or senior management to align paid media efforts with broader marketing and business objectivesStay updated on industry trends, algorithm changes, and emerging technologies to maintain a competitive edgeDevelop a robust testing roadmap with your team and ensure the continuous evolution of the client’s paid media programsLead and mentor a team of Media Strategists & Sr Strategists, including setting clear performance objectives and providing guidanceOversee campaign planning, execution, and optimization effortsEnsure team members are well-equipped to deliver exceptional resultsCollaborate with clients and internal teams to understand campaign objectives and target audienceDevelop paid media strategies tailored to meet client goals, including budget allocation and channel selectionIdentify key performance indicators (KPIs) and campaign milestonesExecution in the platforms is expected in the early stages of this roleCreate, set up, and manage paid media campaigns across various platforms, such as Google Ads, Facebook Ads, LinkedIn Ads, and othersDevelop ads utilizing provided images, videos, and landing pagesImplement audience targeting and segmentation strategiesManage campaign budgets effectively, ensuring efficient allocation and adherence to financial goalsMonitor and analyze campaign performance using analytics tools and performance dashboardsIdentify trends and insights, providing recommendations for optimizationConduct A/B testing, ad group restructuring, and other optimization techniquesAnalyze competitors' paid media strategies to identify opportunities and trendsStay informed about industry developments and emerging advertising technologiesGenerate regular reports to track KPIs and campaign effectivenessCommunicate campaign progress, insights, and recommendations to clients and internal stakeholdersAddress client queries and concerns promptlyDirectly manage media strategists and senior media strategists to own account execution and client communicationOther duties, as assignedSkillsBachelor's degree in Marketing, Advertising, Business, or related field (Master's preferred)8+ years of agency or client-side experience in digital strategyA deep understanding of Google Ads, Microsoft Ads, LinkedIn, Meta & ProgrammaticExperiencing managing or leading a team of direct reportsCertification in relevant advertising platforms (e.g., Google Ads, Facebook Blueprint) is a plusStrong analytical skills and proficiency in data analysis toolsExcellent communication and presentation skillsCreative thinking and ability to develop compelling ad contentProficiency in digital advertising and social media management platformsFamiliarity with SEO (Search Engine Optimization) is a plusBenefitsHigh-character, fun, and cohesive work cultureCompetitive base salaryPTO that is genuinely encouragedAffordable, low-deductible health insurance plansSupplemental benefits, including employer-paid life insurance, short & long term disability insurance401k with company matchRemote work flexibilitySupportive, transparent, and accessible leadership that welcomes ideas, insights & feedbackProfessional/individual development stipendCompany OverviewAccelerated Digital Media, a Chicago-based digital marketing agency that serves healthcare and ecommerce clients. It was founded in 2016, and is headquartered in Chicago, Illinois, USA, with a workforce of 11-50 employees. Its website is http://www.accelerateddigitalmedia.com.