[Remote] Associate Director of Marketing and Communication

Note: The job is a remote job and is open to candidates in USA. Santa Clara University is seeking an Associate Director of Marketing and Communication to shape and execute the School of Engineering’s marketing and communications strategy. This role involves managing internal and external communications, developing marketing programs, and overseeing marketing operations to support enrollment growth and institutional continuity.ResponsibilitiesManage, write, and edit internal and external communications including newsletters, reports, speeches, event scripts, and recruitment materials, in alignment with approved communications strategy and branding prioritiesDevelop and produce original content across multiple media platforms to support recruitment, visibility, engagement, and storytelling goalsIn collaboration with the Digital Marketing Coordinator and other marketing staff, distribute and publish content across University-owned platforms, including the School’s website, e-newsletters, and social media channelsEstablish, govern, and maintain a centralized marketing and communications repository that serves as the School’s institutional record for campaigns, messaging frameworks,, digital assets, and performance documentationDevelop documentation standards and governance practices to ensure consistency, continuity, and effective onboarding of marketing staff, student employees, and collaboratorsCollaborate with academic units and interdisciplinary program directors to identify and promote distinctive programs, initiatives, and outcomesSupport outreach efforts that strengthen engagement with prospective students, faculty, alumni, industry partners, and external stakeholdersSupport strategies to expand content reach and engagement, including coordination with internal and external partners and performance marketing agencies, as directed by the Assistant DeanMonitor and report on traditional and digital engagement metrics, including media hits, social performance, and campaign outcomes, using established key performance indicatorsProduce and publish post-event content on University-owned platforms to increase visibility, support student recruitment, and highlight successful execution of marketing-driven initiativesAssign and review content-related work for coordinators and student workers, as appropriateDevelop and implement marketing programs and initiatives aligned with priorities and direction set by the Assistant Dean of Marketing and CommunicationsTranslate approved strategies into actionable plans, including timelines, deliverables, coordination plans, and assessment methodsManage the day-to-day execution of assigned programs, monitoring progress and flagging risks, resource needs, or adjustments for leadership reviewCoordinate across academic units, admissions, advancement, and central marketing to support effective program deliveryPrepare program updates, outcome summaries, and recommendations for review by the Assistant Dean and School leadershipOwn and maintain the School of Engineering’s marketing operations infrastructure, including systems for tracking campaigns, events, content, and recruitment-related initiativesDesign, implement, and manage standardized tracking and reporting processes to assess marketing effectiveness, engagement, and outcomes across channels and programsEstablish regular reporting cadences (e.g., monthly and quarterly) to provide leadership with clear, actionable insights on marketing performance and trendsServe as the system of record for marketing data, ensuring accuracy, consistency, and institutional continuity across initiatives and staffing changesPartner with Admissions, Advancement, and central units to align data collection and reporting with recruitment, yield, and engagement goalsWork with the Assistant Dean to develop strategic plans that bring awareness and attention to the School of EngineeringImplement and deliver activations that attract, engage, and connect the School of Engineering with external audiencesPro-actively seek internal contacts and nurture relationships to identify potential project collaboratorsPresent marketing and communications plans to external and internal audiences of interestResearch and apply new marketing-communications learnings to enhance departmental programs and projectsTrack performance metrics and contribute to reporting on campaign outcomes and engagementServe as the primary marketing liaison to Admissions and Advancement for School of Engineering initiatives, coordinating timelines, deliverables, and execution of marketing efforts tied to recruitment, yield, alumni engagement, and fundraising prioritiesSupport undergraduate and graduate enrollment goals by coordinating marketing initiatives aligned with recruitment cycles, yield efforts, and admitted-student engagementAnalyze enrollment and campaign performance data and collaborate provide data-driven, actionable insights to the Assistant Dean of Marketing and Communications to inform program growth, positioning, and decisions on use of internal budgetCoordinate messaging, campaigns, and events that align with enrollment priorities and timelinesCoordinate marketing and communications activities supported by current and anticipated gift funds, ensuring deliverables align with donor intent, funding parameters, and institutional prioritiesTrack timelines, outputs, and outcomes associated with marketing initiatives supported by gift funds and provide documentation or summaries as needed to support Advancement reporting and stewardshipPartner with Assistant Dean of Marketing and CommunicationsAdvancement and School leadership to align marketing execution with fundraising priorities, donor communications, and engagement activitiesProduce high-level event communications strategyProvide support and training for the Event Coordinator for written event communications (emails, flyers, social media captions) to ensure consistent branding and messagingCoordinate sharing on channels or advise the Event Coordinator on appropriate deploymentServe as a lead writer and editor for School of Engineering communications, ensuring clarity, consistency, strategic alignment, and institutional voice across platformsDevelop high-level messaging, narratives, and storytelling frameworks that strengthen the School’s visibility, reputation, and strategic prioritiesDraft and edit executive-level communications, presentations, speeches, talking points, reports, and leadership messaging materialsTranslate complex academic, technical, and research topics into accessible and compelling communications for diverse audiencesMaintain editorial quality and consistency across marketing, recruitment, advancement, and leadership communications initiativesTrack, reconcile, and manage marketing-related budgets and expenditures, including monitoring spend against approved allocations and timelinesProcess and oversee payments, invoices, reimbursements, and purchase requisitions related to marketing programs, events, and campaigns in compliance with University policiesMaintain accurate financial and administrative records to support transparency, audit readiness, and effective program managementProvide functional oversight of marketing projects executed by professional staff, student employees, interns, and project-based contributors, including setting priorities, timelines, and quality standardsMonitor progress across concurrent projects, identify risks or resource gaps, and escalate issues requiring leadership interventionContribute to planning for future staffing or resource needs aligned with program growthFoster strong working relationships across the School and University to support collaboration and effective executionRecommend and implement strategic initiatives to improve the quality, efficiency, and impact of marketing and communications services across the School of EngineeringIdentify and analyze the root causes of challenges; develop and present actionable recommendations to leadership for continuous improvement of processes, practices, and outcomesRegularly solicit and incorporate feedback from faculty, students, alumni, and external partners to strengthen messaging, visibility, and engagementMaximize departmental productivity by introducing and leveraging appropriate tools, training programs, and performance initiatives for staff and student employeesResearch, evaluate, and adopt emerging resources and best practices that enable more efficient workflows and innovative communication strategiesPrepare comprehensive progress and performance reports; communicate project status, key outcomes, and risks to the Assistant Dean; ensure accuracy, timeliness, and alignment with School goalsProduce and present reports, briefings, and recommendations as requested by School leadership or University administrationDevelop, refine, and implement policies, standards, and guidelines to support the effectiveness, consistency, and sustainability of the unit’s functionsOther duties or projects as assignedSkillsBachelor's degree in communications, marketing, or related field required5-7 years of professional experience in marketing, communications, or related field, preferably in higher educationExperience producing high-quality communications and marketing materials without overreliance on outsourcingExperience in ongoing budget management, financial reporting and subsequent decision makingDemonstrated experience leading programs or initiatives with measurable outcomes, including event management or multi-stakeholder coordinationDemonstrated ability to analyze qualitative and quantitative data, and translate findings into clear insights that inform priorities, decision-making, and strategic directionStrong writing, editing, and storytelling skills across multiple mediaProficiency with Microsoft Office Suite; experience with Google Workspace and marketing/analytics tools preferredStrong organizational, planning, and time-management skills; ability to juggle multiple prioritiesDemonstrated success in event promotion and communicationsAbility to work independently and as part of a team, exercising sound judgment and maintaining confidentialityStrong interpersonal and customer-service orientation, with the ability to engage diverse audiencesCreative problem-solver with initiative and adaptabilityAbility to perform ongoing budget management, financial reporting and subsequent decision making in accordance with financial best practicesAbility to analyze qualitative and quantitative data, prepare reports, and translate findings into clear insights that inform priorities, decision-making, and strategic directionCommitment to Santa Clara University's Jesuit educational vision and values of competence, conscience, and compassionExperience in supporting marketing programs for domestic and international audiences is preferredExperience in preparing and writing executive-level briefing materials and reports for diverse decision makers is preferredCompany OverviewFounded in 1851, Santa Clara University sits in the heart of Silicon Valley—the world’s most innovative and entrepreneurial region. It was founded in 2012, and is headquartered in Bhagalpur, Bihar, IND, with a workforce of 1001-5000 employees. Its website is http://ecokargha.in.