[Remote] Associate Director, Digital Media
Note: The job is a remote job and is open to candidates in USA. Plein Air Agency is a leading marketing consultancy focusing on the restaurant and hospitality industry. They are seeking an Associate Director - Digital Media to manage and optimize paid media campaigns for their clients, leveraging platforms like Meta Ads, TikTok Ads, and Google Ads.ResponsibilitiesManage 2-3 Digital Media Buyers within the larger Media Buying TeamBuild digital marketing campaigns in Meta Ads, Google Ads, Connected TV and programmatic DSP platforms for 2+ clientsWork cross-functionally with Clients, Brand Managers, Business Analytics, Creative and Media Planners to execute campaignsMonitor campaign performance and spend pacing for dozens of campaigns across multiple buying platformsReport and present results to clients and internal stakeholdersRecommend optimizations to clients, based on campaign performance dataSkills8+ years of experience in digital marketing experience with Google, Meta Ads and Connected TV DSPs (ex. Basis DSP, DV360, Trade Desk)Proficient knowledge of Google Tag Manager for media conversion trackingExperience building reports within Google Data StudioAmbitious, self-motivated and able to work with little supervisionBe an excellent communicator with top-tier presentation skillsExperience working with multiple brands simultaneously and managing monthly digital marketing budgets of $500,000+Ability to tell a story using dataRestaurant or multi-location retail marketing experience is a plusCompany OverviewPlein Air is a full service marketing consultancy providing sustainable growth solutions to restaurant and hospitality industry. It was founded in 2016, and is headquartered in Dallas, Texas, USA, with a workforce of 51-200 employees. Its website is https://www.itspleinair.com/.