[Remote] Associate Brand Manager, Expansion - Primal Kitchen

Note: The job is a remote job and is open to candidates in USA. Kraft Heinz is a leading food company, and they are seeking an Associate Brand Manager for Primal Kitchen. This role involves leading growth strategies for the brand in various channels and international markets while collaborating with cross-functional teams and managing partnerships to support expansion initiatives. Responsibilities • Drive the strategy and execution for AFH channel expansion, collaborating closely with Kraft Heinz teams and external partners • Identify, size, and prioritize international market opportunities; coordinate launch plans and adapt brand strategies to local market needs • Lead new category exploration and business case development for next-horizon growth areas, working with R&D, sales, and marketing • Identify, negotiate, and manage revenue-producing partnerships—including licensing agreements—that support brand growth and deliver commercial impact • Manage project timelines, budgets, and KPIs for expansion initiatives, ensuring alignment with overall brand objectives • Serve as the connective tissue between internal teams (marketing, supply chain, finance) and external partners to deliver seamless launches • Monitor market trends, competitive activity, and consumer insights to inform expansion strategies and adjust plans as needed • Support post-launch analysis and continuous improvement for all new market/category entries Skills • Bachelor's degree in marketing, business, or related field • 2–3+ years of experience in brand management, business development, or market expansion, ideally in CPG, food, wellness, or related industries • Strong project management skills—able to coordinate multiple initiatives and stakeholders in a fast-paced environment • Analytical and financial acumen, with experience contributing to business cases and interpreting market/consumer data • Demonstrated ability to support or lead product launches, licensing partnerships, or cross-functional projects • Excellent communication, presentation, and relationship-building skills • Adaptable, entrepreneurial mindset with a passion for health, wellness, and mission-driven brands Benefits • Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. • Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments • Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training • Emotional – Employee Assistance Program, Wellbeing Programs, Family Support Programs • Financial – 401k, Life, Accidental Death & Dismemberment, Disability Company Overview • Kraft Heinz is a multinational food and beverage company offering a diverse range of condiments, sauces, snacks, cheese, and frozen foods. It was founded in 2015, and is headquartered in Mendota, Minnesota, USA, with a workforce of 10001+ employees. Its website is Company H1B Sponsorship • Kraft Heinz has a track record of offering H1B sponsorships, with 21 in 2025, 22 in 2024, 14 in 2023, 20 in 2022, 24 in 2021, 30 in 2020. Please note that this does not guarantee sponsorship for this specific role. Apply tot his job