[Remote] Assistant Director, Social Media

Note: The job is a remote job and is open to candidates in USA. Carnegie is a company dedicated to advancing opportunity through higher education by partnering with colleges and universities. The Assistant Director of Social Media will oversee paid social media advertising efforts, manage a small team, and analyze campaign performance, ensuring alignment with clients' marketing objectives.ResponsibilitiesOversee the work of the paid social media associates and specialists in the setup of complex campaigns across platforms per the latest best practicesOptimize social campaigns for key clients, and assist more junior team members’ optimizationsWork with Digital Strategists to dictate the paid social strategy for proposal requests, RFPs, and strategy pivots in order to achieve client goalsAnalyze campaign performance effectively based on monthly data trends seen in the platform and Google Looker Studio dashboards to create monthly insight notes that are client-facingCraft meaningful recommendations for client review based on campaign data trends that will have a positive impact on performanceWork collaboratively in a team environmentShow thoughtful leadership through contributions in team meetings, including bringing forward ideas around process improvements, new best practices, and ways to test new ideas and servicesKeep pace with paid social media industry trends, sharing articles and updates from platform representativesParticipate in content creation such as social media blogs, webinars, internal and external resourcesAssist the Senior Director, Social Media overseeing a team of social media associates and specialistsLead optimization training sessions on a weekly basisResponsible for the onboarding, training, and mentoring of new social team members, as well as the personal and professional growth of direct reportsOversee the allocation of client work and paid social campaign performance across the teamInterview, hire, and train new staffSkillsBachelor's degree required, Marketing/Advertising major or concentration preferred3+ years of relevant work experience with paid social media advertisingKnowledge of the digital marketing landscape and social media advertisingProficiency with Microsoft Word, PowerPoint, and ExcelData analysis experience, particularly experience analyzing digital campaign metrics to measure successProficient in managing paid campaigns within Facebook Ads Manager, LinkedIn Campaign Manager, Snapchat Business Manager, and/or TikTok AdsExcellent attention to detail is a mustStrong problem-solving skills and the ability to adapt to new technologiesDemonstrated ability to work as part of a team and manage others while simultaneously managing independent workload/tasksQuick learner and ability to adapt to new and changing technologiesPassion, energy, and enthusiasm for digital marketing, social media, and customer service/client successEffective communication and time management skills are required, as well as the ability to use/learn multiple technology platforms and switch between them on a regular basisPhysical requirement: Must be able to work at a computer for prolonged periodsFamiliarity with Asana or other project management tools is a plusCompany OverviewCarnegie is a marketing communications innovation company. It was founded in 1985, and is headquartered in Westford, Massachusetts, USA, with a workforce of 201-500 employees. Its website is https://www.carnegiedartlet.com/.