[Remote] Analytics, GTM & Performance Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Finanshels is a technology-driven platform providing Accounting, Tax, Compliance, Audit, and CFO services. They are seeking an Analytics, GTM & Performance Marketing Manager to build and scale data-driven growth engines across various marketing channels, leveraging AI-powered workflows and driving measurable growth through various marketing initiatives.ResponsibilitiesDesign and execute end-to-end GTM (Go-To-Market) and AI-powered growth workflowsBuild and orchestrate multi-tool automation workflows using modern AI and marketing platformsDrive SEO, GEO, and AEO initiatives to improve organic visibility and lead generationManage and optimize paid campaigns across Google Ads, Meta, and TikTokSet up and execute outbound growth campaigns through cold email and LinkedIn automation platforms such as HeyReachImplement and manage conversion tracking, attribution, and analytics using Google Tag Manager (GTM), CAPI, and related toolsCollaborate with content, design, and sales teams to maximize campaign performance and conversion ratesMonitor, analyze, and report on key growth and performance metricsSkillsBachelor's degree in Engineering, Computer Science, or a related field5–7 years of experience in Growth Marketing, Performance Marketing, Marketing Analytics, or GTM rolesStrong knowledge of JavaScript and web technologiesExpertise in technical SEO and website optimizationProven success in driving SEO, GEO, and AEO outcomesHands-on experience managing Google Ads, Meta Ads, and TikTok Ads campaignsExperience setting up and scaling cold email and HeyReach campaignsExpertise in analytics, tracking, attribution, and conversion measurementProficiency with tools such as Surfer SEO, Jasper, OpenAI, Claude, Replit, Originality.ai, Relay, Apollo, Ahrefs, Make, and similar platformsStrong analytical, problem-solving, and automation mindsetCompany OverviewFinanshels.com automates accounting & tax operations, provides access to skilled finance professionals, and offers real-time financial health insights to 20 Million + MENA SMBs struggling with tedious accounting tasks, lack of automation, and lack of access to skilled finance professionals. It was founded in 2022, and is headquartered in Dubai, Dubai, ARE, with a workforce of 51-200 employees. Its website is https://www.finanshels.com.