[Remote] AI Marketing Systems Engineer

Note: The job is a remote job and is open to candidates in USA. Bitsight is a cyber risk management leader transforming how companies manage exposure, performance, and risk for themselves and their third parties. The AI Marketing Systems Engineer will build, administer, and scale marketing systems to enhance campaign execution and embed AI into marketing operations. This role requires expertise in marketing technology, automation, and HubSpot administration to improve workflows and data quality.ResponsibilitiesDesign, build, and maintain workflows, automations, and internal tools that support marketing execution and lead managementConnect marketing platforms across the GTM ecosystem using APIs, integrations, middleware, and scriptingIdentify opportunities to streamline campaign execution and eliminate manual processesBalance rapid experimentation with long-term scalability, reliability, and governanceServe as a primary administrator for HubSpot, including workflows, lifecycle stages, lead scoring, custom properties, reporting, integrations, and data governanceMaintain data quality standards, field mappings, attribution models, and campaign tracking frameworksTroubleshoot system issues and optimize platform performance to support business objectivesIdentify and implement high-impact AI use cases across the marketing teamBuild AI-powered workflows that support: Content and creative generation, Campaign testing and optimization, Audience segmentation and personalization, Lead routing and qualificationEvaluate emerging AI technologies and recommend practical applications that improve marketing efficiency and performanceGenerate analysis that provides visibility into campaign performance and funnel effectivenessEnsure marketing technologies and data workflows comply with GDPR and other applicable privacy regulations by maintaining consent management processes, data governance standards, preference management, and customer data handling controlsTranslate campaign strategies into repeatable workflows, automations, and operational systemsBuild audience segmentation frameworks aligned to BitSight's Ideal Customer Profile, including security leaders, risk and compliance teams, and procurement stakeholdersEnsure clean, reliable data flows from marketing channels into CRM and analytics systems (Salesforce, HubSpot, Looker etc.)Skills5–8 years of experience in marketing operations, marketing technology, revenue operations, automation engineering, or related technical rolesExperience evaluating and deploying AI-powered marketing technologies in production environmentsHands-on HubSpot administration experience, including workflows, lifecycle management, lead scoring, custom objects/properties, reporting, and integrationsExperience managing and optimizing CRM and marketing automation ecosystemsStrong understanding of workflow automation, APIs, system integrations, and data architectureExperience with AI platforms and tools such as ChatGPT, Claude, Gemini, Cursor, or similar technologiesProficiency in at least one scripting or programming language such as Python, JavaScript, or SQLStrong analytical and problem-solving skills with the ability to translate business requirements into scalable technical solutionsExcellent communication skills and the ability to collaborate across Marketing, Revenue Operations, Sales, and Technical teamsHubSpot certifications and advanced platform administration experienceExperience integrating HubSpot with Salesforce and other GTM platformsFamiliarity with automation platforms such as Workato, Zapier, Make, Tray.io, or similar technologiesExperience supporting ABM, demand generation, and lifecycle marketing programsBenefitsParticipation in a bonus or commission planAn equity grantMedical, dental, and vision insurancePaid parental leaveFlexible time offA 401(k) plan with employee and company contribution opportunitiesLife and disability insuranceTuition reimbursementCompany OverviewBitsight is a cyber risk management company for the financial, healthcare, and technology industries. It was founded in 2011, and is headquartered in Boston, Massachusetts, USA, with a workforce of 501-1000 employees. Its website is https://www.bitsight.com.Company H1B SponsorshipBitsight has a track record of offering H1B sponsorships, with 5 in 2025, 7 in 2024, 8 in 2023, 9 in 2022, 8 in 2021, 5 in 2020. Please note that this does not guarantee sponsorship for this specific role.