[Remote] AI Marketing Assistant - Based in Spain or Portugal

Note: The job is a remote job and is open to candidates in USA. Valsoft Corporation is a company passionate about delivering innovative cloud-based retail software and payment technology. They are seeking a creative and technically confident AI Marketing Assistant to join their growing Marketing team, where the role involves using AI tools to enhance content production and improve campaign performance across various channels.ResponsibilitiesUse AI-powered tools (such as ChatGPT, Claude, Appollo & Clay, and similar platforms) to generate, refine and optimise marketing content including blog posts, email campaigns, social media copy, case studies and product messagingDesign and execute AI-assisted digital marketing campaigns across LinkedIn, Google Ads, email and organic search, monitoring performance and adjusting targeting based on real-time dataSupport the management and growth of the HubSpot CRM, including segmentation, nurture workflows, lead scoring and pipeline reportingConduct AI-enhanced market research and competitor analysis to identify trends, content gaps and new audience opportunities across the charity, retail and visitor attraction sectorsProduce and edit short-form video, graphics and multimedia content using AI creative tools (e.g. Canva AI, Adobe Firefly) aligned to brand guidelinesAssist in building and optimising landing pages, for AEO, GEO & SEO content and paid search strategies with the support of AI-driven keyword and content toolsCollaborate with the Product and Customer Success teams to create customer-facing communications, product release notes and onboarding materialsTrack, analyse and report on marketing KPIs including MQL generation, email open rates, social engagement, and campaign ROI, using dashboards in HubSpot and Google AnalyticsStay current with developments in AI marketing technology, proactively identifying new tools and approaches that could improve the team’s output and efficiencySkillsA degree (or equivalent experience) in Marketing, Communications, Business, or a related disciplineExperience in a marketing role, with demonstrable use of AI tools to improve output or efficiencyHands-on experience with HubSpot and marketing automation platformsFamiliarity with Google Analytics 4, Google Ads or LinkedIn Campaign ManagerCompany OverviewAs a leading player in vertical market software (VMS), Valsoft combines industry expertise with a unique buy-and-hold investment philosophy, managing a growing portfolio of companies that benefit from decentralized leadership and operational autonomy. It was founded in 2015, and is headquartered in Montréal, Quebec, CAN, with a workforce of 1001-5000 employees. Its website is http://www.valsoftcorp.com.