[Remote] AI-Driven Growth & Innovation Specialist (DTC E-commerce)

Note: The job is a remote job and is open to candidates in USA. Canaan Inc. is seeking an AI-native Growth & Innovation Specialist to help build and scale their Home product business in the U.S. market. The role involves using AI tools for market research, executing user acquisition strategies, and optimizing e-commerce operations to drive growth.ResponsibilitiesUse AI tools to analyze U.S. consumer trends, competitors, and leading DTC brandsConduct research on high-traffic independent websites and successful growth strategiesGenerate structured insights from customer behavior, reviews, and feedback using AIPlan and execute user acquisition strategies across major digital channels but not limited to :Google Ads (Search / Display / YouTube)Meta Ads (Instagram / Facebook)TikTok / TikTok Ads / TikTok Shop ecosystemTest and optimize paid advertising campaigns for conversion and ROIExplore organic and paid synergy across social platformsIdentify scalable traffic sources for long-term growthSupport building and optimizing independent e-commerce websitesImprove user journey, conversion rate, landing pages, and product storytellingRun rapid experiments on messaging, positioning, and creative assetsUse AI tools to create and optimize marketing content (copy, images, video concepts)Leverage AI for ad creative generation and testing at scaleContinuously explore emerging AI tools to improve speed and quality of content productionDesign and run fast growth experiments (A/B testing mindset)Build repeatable, AI-powered workflows for marketing and operationsIdentify automation opportunities to improve efficiency and reduce manual workCollect and structure customer feedback from multiple channelsTranslate insights into product improvement and marketing recommendationsWork closely with product team on positioning and future product iterationsSkills1 year experience in e-commerce, DTC, growth marketing, or digital operationsStrong experience or curiosity in AI tools (ChatGPT, Claude, Gemini, Midjourney, Perplexity, etc.)Ability to quickly learn and integrate new AI tools into workflowsStrong understanding of U.S. consumer behavior and digital platformsEntrepreneurial mindset — comfortable working in ambiguity and fast iterationHands-on experience with Google Ads, Meta Ads, or TikTok Ads preferredExperience with Shopify or independent e-commerce platforms is a plusFamiliar with influencer marketing, content creation, or creator economyYou already use AI tools to improve your work or personal projectsYou have hands-on experience running ads on Google / Meta / TikTokYou think in systems and growth loops, not just tasksYou like testing ideas quickly instead of over-planningYou have side projects, content accounts, or e-commerce experimentsBenefitsHigh autonomy and fast decision cyclesOpportunity to build a DTC growth system from scratchDirect impact on product direction and market strategyAccess to AI tools and experimentation environmentCompany OverviewAbout Canaan Inc.: Canaan is a leading provider of supercomputing solutions, distinguished for superior cost-efficiencies and performance. It was founded in 2013, and is headquartered in Beijing, Beijing, CHN, with a workforce of 501-1000 employees. Its website is https://canaan.io.