[Remote] Ads Specialist

Note: The job is a remote job and is open to candidates in USA. Levitate is on a mission to make a real impact for their customers and team. They are seeking a results-driven Ads Specialist primarily focused on Meta Ads (Facebook & Instagram) to manage and optimize campaigns, develop creatives, and analyze performance to drive improvements. Responsibilities Build, launch, and optimize Meta Ads campaigns across multiple clients (lead generation, traffic, awareness, retargeting, etc.) Develop campaign structure, audience targeting, budget allocation, and bidding strategies Continuously test creatives, copy, formats, and audiences to improve performance Monitor performance and optimize campaigns based on data-driven insights Manage retargeting strategies and full-funnel campaign setups Create ad creatives using Canva (static images, simple videos, variations for testing) Develop multiple creative versions for A/B testing Collaborate on messaging, hooks, and visual direction for campaigns Ensure creatives align with client branding and campaign goals Monitor key metrics (leads, CPL, CTR, CPC, conversion rate, ROAS, where applicable) Analyze campaign performance and identify trends and opportunities Make data-based optimization decisions to improve results Provide clear performance summaries and next steps Troubleshoot performance issues and recommend improvements Track performance across a large portfolio of client accounts Proactively identify underperforming campaigns and optimize accordingly Apply learnings and winning strategies across accounts Maintain consistent performance improvements over time Share campaign insights and recommendations in clear, simple language Set expectations around performance, testing, and optimization timelines Provide strategic recommendations to improve results Skills Proven experience managing Meta Ads campaigns (Facebook & Instagram) Strong understanding of campaign structure, targeting, and optimization strategies Experience creating ad creatives using Canva (images and basic video editing) Strong analytical mindset and data-driven decision-making skills Ability to manage multiple accounts and prioritize effectively Clear communication and reporting skills Experience with Google Ads / Google PPC campaign management Experience with lead generation campaigns Familiarity with conversion tracking and pixels Experience with retargeting and full-funnel strategies Experience managing high-volume accounts A/B testing experience across creatives and audiences Benefits Paid time off and paid provincial holidays to facilitate strong work-life balance Paid parental leave that provides employees with support and flexibility as they grow their families Extensive benefit options including healthy lifestyle reimbursement, private pension matching, healthcare benefits, etc. Culture Crew and Emerging Leader programs to foster employee leadership development, inclusivity, and connection through year-round trainings and events Company Overview Levitate develops a relationship marketing platform that provides communication tools and an AI dashboard. It was founded in 2017, and is headquartered in Raleigh, North Carolina, USA, with a workforce of 201-500 employees. Its website is