[Remote] Ad Creative Strategist (Paid Media)

Note: The job is a remote job and is open to candidates in USA. 215 Marketing is a performance marketing agency seeking an Ad Creative Strategist who specializes in creative strategy and performance optimization in paid media advertising. The role involves developing and producing high-performing ad creatives across platforms like Meta, TikTok, and YouTube, focusing on measurable results and continuous improvement through testing and iteration.ResponsibilitiesDevelop high-performing ad concepts, hooks, and messaging angles based on campaign goalsDetermine appropriate creative formats (UGC, motion, static, etc.) for each campaignDesign and produce ad creatives across image and video formatsCreate short-form video content optimized for paid social platformsBuild and maintain scalable frameworks for creative production across multiple accountsDevelop clear creative briefs and direction for campaignsEstablish and enforce quality standards for ad creative outputWork directly with media buyers to review performance and identify optimization opportunitiesAnalyze performance data to identify winning creative patterns and trendsRapidly iterate on existing creatives and produce new variations based on performance insightsEnsure consistency and quality of creative output across all client accountsAct as the central creative resource for paid media initiativesSkills2+ years of experience creating paid ad creative (Meta, TikTok, YouTube, etc.)2+ years of experience producing both static and video ad assetsExperience working in a performance marketing agency or DTC brand environmentStrong understanding of paid media performance metrics (CTR, CPA, conversions, etc.)Proven ability to manage multiple projects and maintain high creative outputProficiency in Adobe Creative Suite (Photoshop, Premiere, After Effects) or equivalentStrong video editing and storytelling capabilitiesExperience collaborating with media buyers and/or performance teamsAbility to function autonomously, be self-directed, and highly organizedExcellent attention-to-detailStrong communication and problem-solving skillsCompany OverviewA Philadelphia-based, full-service marketing agency that focuses on developing and implementing custom marketing solutions. It was founded in 2013, and is headquartered in Philadelphia, Pennsylvania, USA, with a workforce of 11-50 employees. Its website is https://www.215marketing.com/.Company H1B Sponsorship215 Marketing has a track record of offering H1B sponsorships, with 1 in 2023. Please note that this does not guarantee sponsorship for this specific role.