[Remote] Account Manager, Paid Search

Note: The job is a remote job and is open to candidates in USA. BMG360 is a high growth, private equity backed, tech enabled marketing agency that specializes in direct response advertisements. They are seeking a strategic and detail-oriented Account Manager, Paid Search to oversee and optimize paid search campaigns for a portfolio of clients, developing campaign strategies and driving measurable business results.ResponsibilitiesDevelop and implement paid search strategies across platforms such as Google Ads & Microsoft AdsConduct keyword research, audience targeting, and competitive analysis to enhance campaign performanceManage campaign structures, including ad groups, keyword lists, ad creatives, extensions, and landing pagesWork cross-functionally with Creative, Paid Social, SEO, and CRO teams to develop high-converting ad creatives, ad copy, share performance insights, and collaborate on landing page optimizationIdentify opportunities to integrate automation and AI workflows into campaign management processes to improve speed, consistency, and scalabilityContinuously monitor and optimize campaigns to meet client KPIsAdjust bids, budgets, ad copy, and landing pages to improve efficiency and maximize profitabilityImplement scaling strategies while maintaining performance goalsConduct data analysis, hypothesis testing, and A/B experiments to improve campaign resultsApply AI tools to accelerate performance analysis, anomaly detection, and optimization prioritization without compromising accuracy or strategic oversightLeverage tools like Google Analytics (GA4) & Looker Studio to track performance and provide insightsDevelop and maintain reports/dashboards using Google Sheets, Excel , Looker Studio, while utilizing our data warehousing toolsAnalyze search term reports and audience insights to refine targeting strategiesProvide clear, data-driven recommendations to internal teams and clientsUse AI-assisted analysis tools to synthesize performance trends, identify actionable insights, and streamline recurring reporting workflowsAct as the primary day-to-day contact for clients, leading calls, emails, and Slack communicationsConduct client onboarding, performance updates, and strategic planning discussionsEnsure seamless coordination between internal teams and client objectivesStay up to date with industry trends, platform updates, and best practices to refine campaign strategies including emerging AI capabilities across paid media platforms and identify practical applications that can improve team workflows and client outcomesContribute to Paid Search thought leadership within the organization including the development of internal best practices for using AI in paid search strategy, execution, reporting, and experimentationAssist with PTO account coverage across the Paid Search department as neededSkills5+ years of hands-on experience managing Paid Search campaigns, preferably in an agency or performance marketing environmentStrong expertise in Google Ads & Microsoft AdsProficiency in Google Looker Studio & Google Analytics (GA4)Advanced data analysis skills using Excel/Google Sheets (pivot tables, formulas, data visualization, etc.)Strong verbal and written communication skills, with the ability to present insights and collaborate with internal and external stakeholdersHighly organized with exceptional time management skills, capable of handling multiple projects and deadlinesSolid understanding of pixel tracking, UTM parameters, and server-side trackingExperience running app-based campaigns in Google Ads and Apple Search AdsHands on experience managing Local Service Ads (LSAs)Retail media experience managing campaigns in Amazon AdsExperience running YouTube Ads and understanding video-based performance marketingBenefitsCompetitive compensation, benefits, and career growth opportunities.Company OverviewBMG360 BMG360 is a technology-enabled marketing service company. It was founded in 2003, and is headquartered in Shelton, Connecticut, USA, with a workforce of 51-200 employees. Its website is https://www.bmg360.com/.