[Remote] Account Manager - Agency & Reseller Services

Note: The job is a remote job and is open to candidates in USA. USA TODAY Co., Inc. is a diversified media company dedicated to empowering and enriching communities. The Account Manager role is responsible for building and maintaining client relationships while managing their advertising campaigns across various platforms to achieve their marketing goals.ResponsibilitiesClosely partner with sales team(s), in owning the client relationship by: building solid rapport, demonstrating transparency, & delivering results against joint business objectiveUnderstand, manage, and anticipate client expectations, gain client alignment, and fully mobilize/engage partner teams against the aligned approach while maintaining a strong communicative relationshipCreate a consistent open line of communication ensuring our value story & service successes are in parallel to a client's needs/goals via performance reviews (Weekly, Monthly, etc.)Articulate media programs to devise appropriate strategies and campaign implementation plansWork alongside our sales, and post sales optimization teams to formulate and act upon appropriate digital strategies and executions. These actions will aid in meeting and exceeding our clients' business goalsAdvise our clients on how best to leverage feasible ongoing and impending marketing strategiesEnsure a highly consistent marketing message across paid search, organic presence, display, social media, and O&O digital/print marketing channelsDaily proficiency in customer relationship management, online search, and display advertising techniques and LocaliQ proprietary technologiesReview day to day campaign performance in collaboration with post sales optimization counterparts, assess digital campaign trends, facilitate client advertising performance discussions, & identify proactively creative new advertising techniques to further our client’s digital marketing needsHold primary responsibility for communicating and collaborating with backend support resources including, but not limited to, various digital solutions and ad operations teams, focused on delivering and exceeding client objectives (Daily, Weekly, Monthly, As Needed)SkillsBachelor's degree in general business, economics, finance, marketing, advertising, public relations, journalism, or English2+ years hands-on experience managing online/digital advertising campaignsMust have 3+ years of client facing service/account management experienceGoogle Ads & Google Analytics CertifiedAbility to quickly master business process, marketing, and technology conceptsDemonstrated expertise in customer relationship managementMastery of key technologies and systems to review and advise on digital marketing campaignsAdvanced capabilities to effectively understand and speak toward digital advertising campaigns –Search, Display, Marketing Management Systems, traditional marketing endeavors etcStrong technical skills to recommend, assess, modify/adjust, & routinely improve marketing campaigns over their lifecycleDemonstrated expertise with digital marketing publishing systems & processesExcellent verbal & written communication skillsDemonstrate understanding of how retail/service media, sales, and operations work together to successfully drive a businessProven track record in relationship building and account managementWorks efficiently and is always looking to streamline processes & workflowsModerate Excel and PowerPoint skills requiredCompany OverviewLocaliQ is a marketing platform that helps businesses find and convert with a suite of marketing automation and insight tools. It was founded in 2018, and is headquartered in Pittsford, New York, USA, with a workforce of 1001-5000 employees. Its website is https://localiq.com.