[Remote] Account Director, Paid Search Retail Media
Note: The job is a remote job and is open to candidates in USA. Harvest Group is an integrated commerce agency that helps high-growth consumer brands win in today's complex retail landscape. The Account Director of Retail Media is responsible for driving thought leadership and shaping holistic commerce and retail media strategies to drive client’s business, as well as overseeing the activation team responsible for bringing those strategies & plans to life in practice.ResponsibilitiesManage growing Retail Media team in the planning and activation of campaigns across retail commerce spacesBe the COE and lead, develop, deliver, and optimize programmatic display campaigns on e-commerce platforms, such as Amazon DSP and The Trade DeskActivate campaigns across Amazon (search and display), Walmart Connect (search and display), Kroger Precision Marketing, Target Roundel, Instacart, and retail media networks such as Criteo, CitrusAd, & PromoteIQLead regular client calls to address project work, discuss business trends and performance, and plan future engagementsBuild and execute annual media plans that support a full funnel marketing approach with awareness, consideration, and conversion audiences and tacticsLead best in class AMC utilization or other shopper insights to drive strategic DSP strategy and audience targeting and retargetingResponsible for ongoing thought leadership and opportunities that will drive client business resultsKey lead for client relationship, responsible for team oversight and ensuring performance is meeting client’s goalsWorks closely with key retail partners to maintain optimal working relationship, and collaborates on new ways to drive client’s business at that particular retailerResponsible for contributing and leading larger Business reviews (QBRs, Annual Planning, etc.)Actively lead and contribute to account strategy, including annual budget development, KPIs, partner selection, new tactics, and tracking industry developments and recommending newResponsible for new business pitches and cross-selling/client development opportunitiesUnderstanding of all relevant tools for reporting, analytics and competitive analysisResponsible for managing and coaching a team of 3+ varying levels below themSkills5-7 years of retail media management and/or eCommerce sales management3+ years of people managing experienceStrong understanding of Demand Side Platform (DSP) activation and optimization techniquesIn-depth knowledge of the retail media landscape is criticalAbility to connect Full-Funnel Marketing activations (search AND display) to retailer specific sales goals and performanceKnowledge of activation & optimization techniques across Retailer Media & eCommerce platforms is a mustStrong command of commerce platforms, syndicated research tools, and reporting resources such as Amazon, Walmart Connect, Target-Roundel, Kroger Precision Marketing, Instacart, and retail media networks including Criteo and CitrusAdDemonstrated critical thinking & problem solving abilitiesGuiding clients and client teams through clear and concise communication, both written and verbal. Proven track record of selling ideas clearly & delivering valueAbility to work successfully with teams on multiple projects under tight deadlinesDesire to work in an industry which is constantly evolving & presenting new & unique challengesAble to package, merchandise, and sell in concepts and new opportunitiesStrategic thinking, adaptability, and insightful analysis to identify areas of opportunity, delivering optimized resultsWillingness to travelA background in omni-channel retail sales is a plusFor this role we prefer that candidates are based out of the following states: AL, AR, AZ, CT, FL, GA, IA, IL, ID, IN, KS, KY, MD, MN, MO, MS, NV, NC, OH, OK, OR, PA, SC, TN, TX, UT, VA, WA, or WIBenefitsEligible to participate in our bonus programMedicalDentalVision401KPTOCharitable Gift Matching ProgramVolunteer HoursCompany OverviewHarvest Group is a leading commerce agency for CPG brands looking to grow their business at Walmart, Target, Amazon, Kroger, Sam’s Club, Costco, and Harris Teeter. It was founded in 2006, and is headquartered in Rogers, Arkansas, USA, with a workforce of 201-500 employees. Its website is http://harvestgroup.com.