[Remote] ABM & GTM Coordinator, CoCounsel Legal - MidLaw

Note: The job is a remote job and is open to candidates in USA. Thomson Reuters is seeking an ABM Specialist to join their High Value Growth team within the Legal Professionals business, focusing on the Mid Law market. The role involves partnering with Account Executives to create engagement strategies for greenfield accounts and executing account-specific outreach campaigns based on data and insights.ResponsibilitiesPartner with field AEs to build and maintain account plans for priority greenfield accounts, mapping buying committees and key personas — including Managing Partners, Practice Group Leaders, Directors of Legal Operations, and IT leadership — and developing tailored engagement strategies per accountDefine the right mix of tactics for each account based on deal stage, firm size and structure, intent data, and sales signals, contributing to quarterly territory planning through account-level insights and prioritization recommendationsMaintain a current understanding of how Mid Law firms are adopting AI, managing research workflows, and evaluating legal technology — and how Thomson Reuters' solutions (Westlaw, CoCounsel, Practical Law, and others) address those needsDesign and execute bespoke, account-specific outreach sequences and engagement plays in close collaboration with field AEs, leveraging Gong Engage to build, sequence, and manage proactive outreach from brief through launch to follow-throughDevelop targeted messaging frameworks that speak to each firm's specific priorities — whether AI adoption in legal research, associate efficiency, practice group-specific workflows, or competitive displacementCoordinate multi-channel tactics — including direct outreach, digital, executive engagement, and events — tailored to greenfield Mid Law accountsMonitor and action intent signals (e.g., Bombora, 6sense, G2) to identify Mid Law firms showing in-market buying behavior, and synthesize data from multiple sources — CRM, firm growth signals, lateral hire activity, practice area expansions, and legal market trends — into clear, actionable briefings for the fieldBuild and maintain account dashboards in Salesforce to track engagement, pipeline influence, and funnel progression, continuously optimizing ABM program performance based on resultsSkills3–5 years of experience in ABM, demand generation, or a GTM/sales strategy role — ideally within Enterprise SaaS — with a proven track record of building account-based programs that directly influenced pipeline in net-new or greenfield accountsHands-on experience with intent data platforms (e.g., 6sense, Bombora, G2), Salesforce CRM, and Gong Engage or a similar sales engagement platformStrong ability to work cross-functionally with field sales — you are comfortable in deal reviews, QBRs, and account planning sessionsA bias for action: you can translate strategy into specific tactics quickly and without waiting for a perfect briefStrong written communication and analytical skills — you craft account-specific messaging that resonates with Mid Law buyers, use data to prioritize decisions, and tell a clear story about pipeline impactFamiliarity with the legal technology landscape and Mid Law buying dynamics — including AI-driven legal research, workflow automation, how firms evaluate and procure technology, and the role of practice group influencers and Managing Partners in the decision processExperience selling or marketing to law firms, particularly in the Mid Law segment (50–500 attorneys)Exposure to Thomson Reuters' product suite (Westlaw, CoCounsel, Practical Law) or competitive platforms (LexisNexis, Relativity, iManage, etc.)BenefitsFlex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset.Flexible work arrangements, including work from anywhere for up to 8 weeks per yearCareer Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions.Grow My Way programming and skills-first approachIndustry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more.Social Impact InstituteTwo paid volunteer days off annuallyOpportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiativesMarket competitive health, dental, vision, disability, and life insurance programsCompetitive 401k plan with company matchCompetitive vacation, sick and safe paid time off, paid holidays (including two company mental health days off), parental leave, sabbatical leaveOptional hospital, accident and sickness insurance paid 100% by the employeeOptional life and AD&D insurance paid 100% by the employeeFlexible Spending and Health Savings AccountsFitness reimbursementAccess to Employee Assistance ProgramGroup Legal Identity Theft Protection benefit paid 100% by employeeAccess to 529 PlanCommuter benefitsAdoption & Surrogacy AssistanceTuition ReimbursementAccess to Employee Stock Purchase PlanAnnual Bonus based on a combination of enterprise and individual performanceCompany OverviewThomson Reuters (TSX/NDAQ: TRI) informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. It was founded in 2008, and is headquartered in Singapore, Central Region, SGP, with a workforce of 10001+ employees. Its website is https://thomsonreuters.com.sg.