Programmatic Trader

Attention Arc is a company dedicated to making media matter. As a Programmatic Trader, you will be responsible for executing programmatic buying strategies, monitoring performance, and optimizing campaigns to ensure they meet client goals and KPIs. Responsibilities Apply strong working knowledge of platforms such as Google Campaign Manager 360, DV360, The Trade Desk, and other DSPs Implement and validate tracking tags to ensure accurate measurement, optimization, and alignment with client KPIs Collaborate with internal partners and platform teams to ensure reporting structures reflect the right success metrics Build and deliver clear, actionable performance reports that highlight meaningful insights for the media planning team and clients Monitor pacing and performance in-platform, assessing progress against benchmarks and proactively troubleshooting issues Analyze performance using Excel, Tableau, SQL, or Python to uncover patterns, diagnose challenges, and guide optimization paths Develop audience and targeting strategies rooted in client goals, audience insights, and platform behaviors Build and manage bidding strategies tailored to campaign objectives across multiple programmatic environments Oversee ongoing optimization and day-to-day execution — including bid adjustments, budget allocation, forecasting, strategic testing, and iterative refinement Maintain rigorous quality assurance practices to ensure accuracy and excellence across all campaign components Strategically allocate budget across tactics to maximize performance and efficiency Evaluate large datasets to inform both high-level recommendations and nuanced tactical shifts Continuously review tactic performance and reallocate budgets to higher-performing line items Develop data-backed optimization strategies throughout the duration of each campaign, balancing client feedback, platform insights, and analytical outputs Share insights clearly and confidently, helping internal teams and clients understand not only what happened, but why — and what we should do next Participate actively in internal discussions, partner sessions, and cross-team meetings to expand perspective and strengthen collaboration Demonstrate fluency in campaign management and optimization techniques across display, mobile, video, OTT, CTV, and audio Educate internal teams and clients on industry shifts, platform updates, and strategic implications to help the broader team move with clarity and confidence Skills 1–2 years of hands-on experience with DSPs such as The Trade Desk, DV360, MediaMath, or comparable platforms Proficiency in Excel, Tableau, Python, or Google Data Studio, with the ability to transform data into meaningful stories Strong understanding of programmatic mechanics — bid strategies, pacing, forecasting, audience building, and optimization frameworks A strategic mindset: you connect platform execution to business outcomes and understand how individual levers drive performance Clear, confident communication skills grounded in Clarity — distilling complexity into insights that move work forward A collaborative spirit — sharing information proactively, asking for input, and working across teams without ego An ownership mindset aligned to All In — taking responsibility for outcomes, preparing thoroughly, and following through consistently Curiosity and analytical depth — seeking to understand not just the mechanics of the work, but the meaning behind the numbers Integrity, empathy, and thoughtful communication — especially when offering feedback or surfacing challenges Apply strong working knowledge of platforms such as Google Campaign Manager 360, DV360, The Trade Desk, and other DSPs Implement and validate tracking tags to ensure accurate measurement, optimization, and alignment with client KPIs Collaborate with internal partners and platform teams to ensure reporting structures reflect the right success metrics Build and deliver clear, actionable performance reports that highlight meaningful insights for the media planning team and clients Monitor pacing and performance in-platform, assessing progress against benchmarks and proactively troubleshooting issues Analyze performance using Excel, Tableau, SQL, or Python to uncover patterns, diagnose challenges, and guide optimization paths Develop audience and targeting strategies rooted in client goals, audience insights, and platform behaviors Build and manage bidding strategies tailored to campaign objectives across multiple programmatic environments Oversee ongoing optimization and day-to-day execution — including bid adjustments, budget allocation, forecasting, strategic testing, and iterative refinement Maintain rigorous quality assurance practices to ensure accuracy and excellence across all campaign components Strategically allocate budget across tactics to maximize performance and efficiency Evaluate large datasets to inform both high-level recommendations and nuanced tactical shifts Continuously review tactic performance and reallocate budgets to higher-performing line items Develop data-backed optimization strategies throughout the duration of each campaign, balancing client feedback, platform insights, and analytical outputs Share insights clearly and confidently, helping internal teams and clients understand not only what happened, but why — and what we should do next Participate actively in internal discussions, partner sessions, and cross-team meetings to expand perspective and strengthen collaboration Demonstrate fluency in campaign management and optimization techniques across display, mobile, video, OTT, CTV, and audio Educate internal teams and clients on industry shifts, platform updates, and strategic implications to help the broader team move with clarity and confidence Company Overview Attention Arc is a media agency. It was founded in undefined, and is headquartered in Durham, North Carolina, USA, with a workforce of 51-200 employees. Its website is