Program Manager - Sales & Styling - Customer Cultivation Manager East Coast- Hybrid
About the position
Customer Cultivation Manager - The East Coast VIC Customer Cultivation Manager is a strategic leader responsible for deepening relationships with Nordstrom’s most valuable customers (VICs), emerging VICs, and their stylists. This role drives regional cultivation strategies through coaching in-store VIC leads , owning event strategies including client nominations and preparation , and hosting clients and stylists at domestic and international selling events to deliver an exceptional luxury experience. Success requires strong emotional intelligence, relationship-building skills, and the ability to operate with urgency and discretion in a dynamic, competitive market. Regular travel across the East Coast is .
Responsibilities
• Regional VIC Strategy & Execution Lead East Coast cultivation efforts, tailoring strategies to regional customer behavior and market opportunities.
• Maintain balance across mid-tier and emerging VICs, identifying growth opportunities.
• Partner with store leadership and styling teams to ensure consistent execution of VIC standards.
• Coaching & In-Store Partnership Coach in-store VIC leads, including Styling Program Managers, Designer Department Managers, Area Sales Managers, and top stylists.
• Provide actionable guidance and best practices to elevate client cultivation behaviors.
• Event Strategy & Hosting Own VIC event strategies for the East Coast region, including client nominations, selection , and preparation.
• Host domestic and international selling events, ensuring the highest level of customer experience and Nordstrom representation.
• Partner with stores and brand teams to maximize event impact and apply learnings to future planning.
• Cross-Functional Collaboration Partner closely with the VIC Program Manager, Sr. Program Manager – High Value Customer Cultivation, West Coast Customer Cultivation Manager, and VIC Program Admins to ensure alignment and seamless execution of initiatives.
• Share insights and best practices across regions to drive consistency and elevate program performance.
• Relationship Development Cultivate trust-based relationships with top customers and stylists.
• Support stylists in identifying emerging VICs and building personalized engagement plans.
• Data & Communications Use customer and program data to inform strategy and drive action.
• Lead internal communications for East Coast VIC initiatives to ensure clarity and alignment.
Requirements
• A Bachelor’s degree and 10+ years of related experience (e.g., VIC and or Designer Experience , program management, merchandising).
• Strong business acumen and demonstrated success in implementation.
• Ability to create effective relationships, influence and collaborate internally and externally
• Demonstrated strong capability in verbal and written communications skills for a large, multi-discipline organization.
• Strong analytical ability and proficiency in telling the story through PowerPoint
• Ability to create effective relationships, influence and collaborate internally and externally at all organizational levels.
Benefits
• Medical/Vision, Dental
• Retirement and Paid Time Away
• Life Insurance and Disability
• Merchandise Discount and EAP Resources
Apply Now
Apply Now
Customer Cultivation Manager - The East Coast VIC Customer Cultivation Manager is a strategic leader responsible for deepening relationships with Nordstrom’s most valuable customers (VICs), emerging VICs, and their stylists. This role drives regional cultivation strategies through coaching in-store VIC leads , owning event strategies including client nominations and preparation , and hosting clients and stylists at domestic and international selling events to deliver an exceptional luxury experience. Success requires strong emotional intelligence, relationship-building skills, and the ability to operate with urgency and discretion in a dynamic, competitive market. Regular travel across the East Coast is .
Responsibilities
• Regional VIC Strategy & Execution Lead East Coast cultivation efforts, tailoring strategies to regional customer behavior and market opportunities.
• Maintain balance across mid-tier and emerging VICs, identifying growth opportunities.
• Partner with store leadership and styling teams to ensure consistent execution of VIC standards.
• Coaching & In-Store Partnership Coach in-store VIC leads, including Styling Program Managers, Designer Department Managers, Area Sales Managers, and top stylists.
• Provide actionable guidance and best practices to elevate client cultivation behaviors.
• Event Strategy & Hosting Own VIC event strategies for the East Coast region, including client nominations, selection , and preparation.
• Host domestic and international selling events, ensuring the highest level of customer experience and Nordstrom representation.
• Partner with stores and brand teams to maximize event impact and apply learnings to future planning.
• Cross-Functional Collaboration Partner closely with the VIC Program Manager, Sr. Program Manager – High Value Customer Cultivation, West Coast Customer Cultivation Manager, and VIC Program Admins to ensure alignment and seamless execution of initiatives.
• Share insights and best practices across regions to drive consistency and elevate program performance.
• Relationship Development Cultivate trust-based relationships with top customers and stylists.
• Support stylists in identifying emerging VICs and building personalized engagement plans.
• Data & Communications Use customer and program data to inform strategy and drive action.
• Lead internal communications for East Coast VIC initiatives to ensure clarity and alignment.
Requirements
• A Bachelor’s degree and 10+ years of related experience (e.g., VIC and or Designer Experience , program management, merchandising).
• Strong business acumen and demonstrated success in implementation.
• Ability to create effective relationships, influence and collaborate internally and externally
• Demonstrated strong capability in verbal and written communications skills for a large, multi-discipline organization.
• Strong analytical ability and proficiency in telling the story through PowerPoint
• Ability to create effective relationships, influence and collaborate internally and externally at all organizational levels.
Benefits
• Medical/Vision, Dental
• Retirement and Paid Time Away
• Life Insurance and Disability
• Merchandise Discount and EAP Resources
Apply Now
Apply Now