Professional Relations Liaison

SUMMARY: The Professional Relations Liaison is a marketing, relationship building and educational position. The Liaison will act as a consultant to our referral sources to educate them about Empath Health services, access to PACE, Home Health, or Hospice. It is expected that the Liaison would be an expert in palliative care and end-of-life services, as well as adept at marketing and educating our professional community. He/she would be expected to identify and facilitate opportunities for an increased Empath Health presence and collaborations which will improve access to hospice care and related programs. POSITION QUALIFICATIONS/REQUIREMENTS: 1. Education and/or Experience: Bachelor’s degree (B.A.) from four-year college or university; or one to two years related experience and/or training; or equivalent combination of education and experience. 2. Minimum 2 years outreach, professional relations and/or sales experience preferred. 3. Minimum 5 years clinical expertise in related discipline preferred. 4. Excellent communications and interpersonal relationship skills, including public speaking experience. 5. Must have reliable transportation/insurance and be willing to travel throughout the county. 6. Ability to work unsupervised exercising a high degree of discretion and independent judgement. 7. Basic computer skills with a willingness to learn; familiarity with spread sheet programs. 8. Knowledge and proven experience in community organizing and community stakeholder collaboration is preferred. 9. Employee must sign a Business Protection Agreement. ORGANIZATIONAL SUPPORT: 10. Demonstrate professional accountability 11. Advocate for positive change 12. Display customer service excellence 13. Utilize all communication technologies and practices effectively 14. Participate in improving performance and quality 15. Manage resources effectively JOB DUTIES/RESPONSIBILITIES: General Responsibilities: 1. Cultivate, develop and enhance contractual and care relationships within area hospitals, nursing homes, ALFs, physicians and community agencies. 2. Partner with Care Navigation and Admissions Department in identifying issues related to increasing timely access to care and provide information to patients and families about the benefits of Empath Health programs. 3. Develop a communication system with Program Services to identify delivery failures and the agency response system. 4. Actively participate in organizational activities which enhance the working relationships between departments within Empath Health. 5. Maintain membership in related health care professional organizations for the purpose of networking. 6. Establish a database of information, including physician and hospital preferences as to better serve their needs. 7. Innovate new programs, especially those pertaining to end-of-life care. Research Responsibilities: 1. Establish quality standards and quantitative measurements which monitor and evaluate the effectiveness of outreach interventions. 2. Assist with the development of outcome monitors that will evaluate the effects of outreach interventions. 3. Develop and maintain health care community database for outreach purposes. 4. Establish a territory management system and account book to track marketing efforts. 5. Collect and analyze data of referral patterns from all referral sources, to include physicians, social workers, discharge planners, hospital vs community physicians and SNFs. 6. Maintain a thorough knowledge of the community’s health care market, competition, consumer demands and governmental policies which influence the agency’s outreach goals and access for patients/families Education Responsibilities: 1. Develop an outreach and educational plan for the education of the professional referral community, with approval by Senior Management. 2. Coordinate and assist with the development and revision of educational and outreach tools for the health care community 3. Identify opportunities for in-services in the health care community and coordinate their implementation with appropriate persons. 4. Provide formal and informal education opportunities with physicians, physician office staff, hospital social workers/discharge planners/patient unit staff, nursing home staff and staff in community agencies. 5. Communicate health care issues to Clinical staff to enhance service delivery 6. Provide staff education, Interdisciplinary Team support and other education as requested concerning levels of care, hospital inpatient programs and related subject matter. 7. Cultivate knowledge of the trends and issues for hospitals, physicians and their staff so we can better serve them 8. Partner with Community Leadership to support outreach strategies that build awareness of the Empath brand and service lines and strengthen community connection around each service line. Relationship Responsibilities: Develop relationships with medical staff offices, hospitals and nursing homes; act as a consultant to medical staff and hospital committees, as required to provide hospice and end-of-life information Cultivate, develop and enhance contractual and care relationships within the professional referral community Be a communication link to hospitals/nursing homes/physicians in order to provide easy access to all hospice services. Through relationship building and development of new collaborations, assure that optimal access to hospice is achieved for patients/families. Maintain contact database Execute marketing and outreach implementation plan Assist with Empath Health General Inpatient programs; providing access and contractual relationships as requested LOCATION: This position will be remote and will require frequent travel to prospective medical facilities and Empath Health locations.