Product Specialist Demand Generation (BIM, Remote, USA)

US Remote Vectorworks, Marketing Remote Full-time Would you like to become an industry voice and thought leader in the competitive BIM industry? Do you enjoy translating complex design workflows into compelling content for audiences worldwide? In this role, you will create technically credible, industry-driven content that directly supports global demand generation campaigns and strengthens competitive positioning in highly specialized design markets. You will collaborate cross-functionally to transform product expertise and customer insight into high-impact marketing content that fuels measurable business growth. The Product Marketing team works with multiple departments across Vectorworks and our customers to communicate deep product and industry expertise through designs, written content, public presentations, video content and more. These strategic marketing assets drive qualified pipeline and elevate Vectorworks’ authority in the entertainment, landscape design, and architecture industries. During this role you will: • Develop and deliver industry-specific demand generation assets including webinars, articles, presentations, and campaign content. • Build and maintain strong expertise in assigned Vectorworks products and industry vertical(s). • Conduct customer interviews and synthesize insights to refine messaging and competitive positioning. • Partner cross-functionally with Product, Marketing, Academic, and Partner teams to align strategy and execution. • Represent Vectorworks in webinars, industry events, and thought-leadership initiatives. Here is what success looks like: • Advanced proficiency in CAD, BIM, 3D modeling, and/or design software (Vectorworks strongly preferred). • Demonstrated experience creating technical marketing or product-driven content within architecture, landscape architecture, or entertainment design industries. • Ability to translate complex software functionality into clear, engaging messaging. • Exceptional written, verbal, and presentation communication skills, including public speaking experience. • Proven ability to independently manage multiple projects and deliver high-quality work on deadline. Our Core Values Our values define our fundamental beliefs as a company to guarantee that our employees and customers alike are celebrated for not just their abilities but who they are as individuals. Inclusion – Collaboration – Balance – Innovation Apply tot his job

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