Product Marketing Specialist

ARE YOU INTERESTED IN A WORKPLACE THAT HAS...Summer Hours 17 Paid Days Off (in addition to 13 paid Personal Days) This includes an extra day off during the month of your birthday - our gift to you!An IDEAS (Inclusion, Diversity, Equity, Awareness, Solidarity) team ⚖️Weather is inclusive, we will be too. Our IDEAS team is committed to making this happen! HAVE WE GOT YOUR ATTENTION? WANT TO LEARN MORE?Read about ushere!(spoiler alert… we are the home of The Weather Network ) Canada’s #1 most trusted brandin media for thethird yearin a row!WHY WE NEED YOU? GLAD YOU ASKED...The Product Marketing Specialist is a vital contributor to our revenue growth and brand development. This role empowers our sales team by equipping them with the knowledge, tools, and resources necessary to enhance awareness and drive sales for the organization. Additionally, the Specialist plays a key role in strengthening Pelmorex and its brands within our B2B portfolio and supports our B2C go-to-market initiatives for The Weather Network/MeteoMedia. By collaborating with cross-functional teams, they help to formulate strategies that align with our objectives, position us as market leaders, and provide essential marketing support and resources to drive revenue. Here’s what’s the day the day may look like:Please note we are only considering candidates who are eligible to work in Canada and are currently located in the Greater Toronto Area.Please note this is a 14 month contract role WHAT IS THE DAY TO DAY LOOK LIKE DEVELOPMENT OF RESOURCES & MARKETING COLLATERAL: Collaborate with cross functional teams to develop stories and sales materials including:Marketing collateral for new product launches/updatesMaterials that showcase Pelmorex, and product brands’ unique valuable propositionCohesive category content for use in presentations, one pagers and social promotionCase studies that showcase our solutions and ability to drive resultsPresentations and materials for senior leadership as requiredYou will also: Have regular communication with ad product & brand stakeholders to ensure we are communicating information in the market in a timely manner.Partner closely with sales team to understand market/client pain points and opportunities to influence the creation of collateralOwn access of materials for the sales team as well as training on new product launchesPartner closely with internal teams to ensure the product rollout process is followed before launching new materialsPartner closely with Corp communications on needs for social, internal communications and press releasesELEVATING PELMOREX & OUR HOUSE OF PRODUCT BRANDS:Partner closely with the Manager, Product Marketing to support in the execution of B2C campaigns as required (on and off platform) including post campaign reporting and insightsDevelop a strategic plan to strengthen our position in the market for Pelmorex and product brands through storytelling and industry partnershipDevelop presentations for thought leadership, speaking engagements as requiredWork with industry partners to uncover opportunities that support our strategyStay informed on market trends and competitors within our industry, our target audiences (s) to ensure we are communicating value & differentiators in marketStay up-to-date on key trends and motivators within our industryManage all aspects of B2B go-to-market strategies including leading the plan, executing strategies, stakeholder collaboration, mobilization of internal teams, management of external vendors and overall success of product launches including lead generation and advertising performance WE ARE HOPING YOU HAVE You are a natural storyteller and excel at elevating brands and productsYou can sell products and services using words and visualsYou are a big picture thinker, with a passion for detail and process3-5 years experience in product strategy, product marketing or product management with advertising technology productsMedia planning and execution experience is an assetExperience reading, writing and marketing to French audiences an assetExperience partnering with cross functional teams in an evolving environmentExperience in the creation of sales materials and using design, presentation software are an assetStrong knowledge of digital, broadcast and social mediaYou get things done right with the ability to prioritize tasksYou are detailed oriented and organized and have strong communication skills DON’T MEET ALL THE REQUIREMENTS? DON’T WORRY…Not all applicants will have skills that match a job description exactly. Pelmorex values and welcomes diverse experiences. While having “desired” qualifications makes for a strong candidate, we encourage applicants with alternative experiences to also apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Pelmorex. We are always looking for people who will be aculture add(yup, that's right, we don’t subscribe to culture fit, we want you to add to what we think is an amazing culture and work environment INTERESTED? IT GETS BETTER…. Open and transparent communication, including All Hands Meetings with our CEOFrequent employee pulse surveys we value your feedback so we can continue to make Pelmorex a great place to work! Additional Information OUR PROMISE TO YOU...We’re highly focused on doing the right thing.We’ll discuss issues and timelines professionally, so you have the time you need to do the best work you canYou will see the result of your work pushed out to real users quicklyWe’re a team that enjoys learning new technologies and we’re open to trying new thingsWe’ll try our best not to bog you down with boring meetingsWeather inspires, protects, and transforms. For 35+ years, Pelmorex has led the way with trusted forecasts and alerts. With innovation at our core, we provide precision, speed, and unmatched reliability—safeguarding lives, powering decisions, and driving business success. Whatever the weather, we turn its potential into action. We’re Pelmorex. Imagine it and we’ll deliver it.

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