Product Marketing Manager - Prescription Payer Management

We're looking for a Consumer Product Marketing Manager, specializing in the vision insurance channel and prescription (Rx) commercialization of Meta’s smart glasses and AR business. You will be responsible for influencing product strategies and positioning for target audiences, driving go-to-market efforts that drive awareness and adoption, and working cross-functionally with partners throughout the company. This Product Marketing Manager will have in-depth experience in the prescription optical industry and vision insurance, including new product commercialization. Core to the role will be supporting go-to-market strategy creation and execution for prescription wearables technology across Rx channels.Product Marketing Manager - Prescription Payer Management ResponsibilitiesLead the definition and execution of vision insurance strategy and relationships for Meta’s wearables’ businessDefine the value proposition for insurance providers to enable member access to Meta’s products using insurance benefitsManage Meta’s product status under different formulary scenarios and in- vs. out-of-network provider conditionsInfluence product development and support a case for business investment by synthesizing, analyzing, and implementing learnings from customer feedback sources (e.g. in-market feedback, industry reports, competitive assessments, customer research, alpha/beta tests, etc) to strengthen outcomes for product-market-fitCreate go-to-market (GTM) strategy to drive product adoption & engagementManage prescription data and analytics with internal and external partners, and uncover actionable insights to drive access and adoption in existing and new channelsServe as the subject matter expert on prescription wearer and channel needs and mindsetsManage prescription product claims, content, and pricing in B2C and B2B contexts, and for wearers with and without insuranceMinimum Qualifications7+ years of experience in product marketing, product management, management consulting, business strategy in vision correction and/or eye health fieldsIn-depth knowledge of vision insurance across multiple providersExperience with insurance formulary management and provider network strategiesExperience building partnerships with cross-functional teams, and shaping product roadmaps and go-to-market strategiesExperience analyzing data and translating to insights that support product development and go-to-market strategiesExperience leading implementation of complex product or service offeringsExperience working with technical partners to translate between technical and consumer languagesExperience collaborating with external vendors and partnersBachelor's degreePreferred QualificationsExperience working in a fast-paced dynamic environment, identifying and escalating issues early and oftenInterest and understanding of Virtual and Mixed RealityMS/MBA degree For those who live in or expect to work from California if hired for this position, please click here for additional information. About Meta Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics. 158.000 $/year to 223.000 $/year + bonus + equity + benefitsIndividual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta. Equal Employment Opportunity Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here. Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form. Originally posted on Himalayas

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