Product Marketing Manager
You Are passionate about technology, wake up every morning to experiment, learn and develop new solutions! About Us At DBSync we provide the opportunity to use technology that creates innovative and next generation data integration products which helps our employees to cultivate their creativity and sense of belonging. DBSync is a leading provider for data integration and Data warehousing services for both cloud/SAAS-based-on-demand applications. We were incubated by Salesforce.com (as a part of Avankia), before getting spinned off as a separate company. DBSync provides data integration as a SAAS-based, Standalone or hosted integration at a competitive price with a plethora of benefits for business users. Our mission is to provide a strong foundation for businesses in solving complex problems and automating their workflows while acting as a pillar of support for all their data integrations needs. At DBSync we encourage innovation and creativity and our team is diverse comprising of a nice mix of cultural blends. We are a family where each talent is recognised and honed for the best of the individual and the company as a whole. We maintain a very professional, learn and excel vision with a hint of a start-up-like environment making each individual feel important and responsible with an equal opportunity to grow to the sky’s limit! If you have a spirit of enthusiasm to grow beyond horizons, a determination to work hard, confidence to achieve success and influence future visions and products and be a successful part of the next gen trend, DBSync is the place for you! Our Value System 1. We genuinely care 2. We do not waste time on manual or mundane task 3. We have a fun environment 4. We own it 5. We are experts on what we do 6. We win together DBSync has been: We have been rated 4.7 / 5 on G2. We have got around 125 reviews in 2023. Based on the reviews G2 has awarded DBSync following badges. Best Relationship– Winter 2024 Leader Americas Winter 2024 Best Results – Winter 2024 Best Usability – Winter 2024 About the Role: We are seeking an enthusiastic and proficient Product Marketing Manager with a strong background in SaaS to join our team. The ideal candidate will excel at designing and executing high-impact marketing strategies that drive product adoption, generate qualified leads, and support business growth. This role requires a strategic thinker who can position our integration platform effectively in the market, craft compelling messaging, and act as a brand ambassador at industry events. You will collaborate closely with sales, product, and partner teams to ensure our go-to-market efforts resonate with customers and partners, while also engaging directly with stakeholders to highlight the unique value of our solutions. Job Responsibilities: Campaign Development & Execution: Develop and implement lead-generating sales and marketing campaigns across diverse channels, including digital, social media, and events, with a focus on SaaS products. Partnership Cultivation: Actively seek and engage new partners for our partner program, using your industry connections and insights, particularly within the SaaS industry. Event Participation & Field Visits: Represent DBSync at various industry events, conferences, and seminars, and be willing to visit partners and potential partners in person. Articulate the benefits of our SaaS integration solutions effectively. Revenue Growth: Contribute to the company's revenue growth by developing strategies that convert leads into sales, identifying new revenue opportunities, and optimizing marketing campaigns for maximum ROI. Team Collaboration: Collaborate with sales, product development, and customer service teams to ensure marketing strategies are aligned with overall business goals. Skills and Qualifications: Bachelor’s degree in Marketing, Business, or a related field. An MBA is a plus. Demonstrated experience of minimum 5 years in marketing, preferably within the technology or SaaS domain. In-depth knowledge of lead generation strategies and associated metrics. Outstanding communication and presentation skills. Proficiency in building and nurturing relationships with partners and stakeholders. Willingness to travel for events and in-person partner visits. Prior experience in SaaS product marketing Job Location: Bangalore (Remote) Work Shift: U.K Shift (3:00 PM IST to 12:00 PM IST)