Product Marketing Manager

Heunets is a forward-thinking technology company committed to delivering innovative solutions that empower businesses and individuals. We thrive on creativity, collaboration, and customer-centricity, and we're looking for a strategic Product Marketing Manager to help us bring our products to market with impact. As a Product Marketing Manager, you will be the bridge between product development and market success. You'll own the go-to-market strategy, product positioning, messaging, and customer engagement initiatives. Your work will directly influence product adoption, revenue growth, and brand perception. Key Responsibilities Go-to-Market Strategy: Lead product marketing and drive adoption through strategic planning and execution. Positioning & Messaging: Develop compelling value propositions and messaging frameworks tailored to target audiences. Market Research: Conduct competitive analysis, customer interviews, and market trend evaluations to inform strategy. Sales Enablement: Create sales tools, training materials, and collateral to support the sales team. Campaign Management: Design and execute multi-channel marketing campaigns to drive awareness and engagement. Cross-functional Collaboration: Work closely with Product, Sales, Customer Success, and Engineering teams. Performance Tracking: Monitor KPIs and campaign effectiveness, using insights to optimize future initiatives. Customer Advocacy: Build relationships with customers to gather feedback and amplify product success stories. Qualifications Bachelors degree in Marketing, Business, Communications, or related field (MBA preferred). 3-5 years of experience in product marketing, start-up, preferably in tech or SaaS. Proven success in marketing and scaling products. Strong analytical skills and data-driven decision-making. Excellent written and verbal communication skills. Experience with tools like HubSpot, Salesforce, Google Analytics, and project management platforms. Ability to thrive in a fast-paced, collaborative environment. Preferred Skills Experience in B2B tech environments. Experience with start-up organization Familiarity with AI-driven personalization and privacy-first marketing. Ability to translate technical features into customer-centric benefits. Creative thinker with a strategic mindset. Benefits Competitive salary and performance bonuses. Professional development opportunities. Collaborative and supportive work environment Flexible work hours, fully remote Work Hours: US Eastern Time Job Type: Full-Time

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