Product Manager – Web
Role Mission Own and evolve Expanish’s website as a core digital product and primary direct sales channel , improving the end-to-end user experience and driving higher conversion and revenue through product strategy, data, and continuous experimentation. Key Responsibilities Act as Product Owner of expanish.com , with clear business and user goals Define the product vision for the website aligned with company growth objectives Analyze the full user journey: discovery → consideration → decision → payment Identify user pain points and product opportunities impacting conversion and revenue Define and prioritize a product roadmap focused on UX, flows, pricing, and checkout Lead discovery and experimentation initiatives (A/B tests, prototypes, validation) Collaborate closely with design, engineering, and marketing teams to deliver improvements Ensure product decisions are data-informed and outcome-driven Track performance through clear KPIs and share insights with stakeholders Success Metrics Website conversion rate Revenue generated through the website Share of direct (self-booking) sales Drop-off rates at critical funnel steps Revenue per visitor Ideal Profile 3+ years of experience as a Product Manager on digital products Proven track record working on conversion, monetization, or growth-related initiatives Experience with web products, e-commerce, marketplaces, or SaaS platforms Strong analytical mindset and comfort working with data and experimentation Ability to balance user needs with business impact Autonomous, structured, and outcome-oriented Nice to Have (not required) Experience owning a website as a product Experience with pricing, checkout, or payment flows Background in B2C and/or international products Interest in education, travel, or global digital platforms Why Expanish At Expanish, we help people from all over the world learn Spanish by living the language , combining high-quality education with immersive cultural experiences. We are a fast-growing, international education company with students from dozens of countries and a strong digital presence. Our website plays a critical role in how students discover us, choose their programs, and book their experience. This role offers the opportunity to: Own and shape a high-impact digital product with direct influence on revenue Work on a global B2C product with real users and meaningful outcomes Make data-driven decisions and see the impact of your work quickly Collaborate with a cross-functional, international team Help scale a mission-driven product that connects education, travel, and culture If you enjoy building products that balance user value and business impact , and want to see your work reflected directly in growth, this role is for you. Open to candidates based in Argentina / Remote