Product Growth Hacker: DeFi Wallet
## Key Responsibilities
Strategy & Positioning
Partner up with product and strategy teams to own the roadmap for the DeFi Wallet and Crypto.com on-chain features.
Define and refine messaging that communicates user benefits across self-custody, cross-chain access benefits, and security.
Develop clear user personas (e.g. DeFi users, NFT collectors, crypto-curious, token based) and craft personalized journeys to drive acquisition.
Lead on creative/copy positioning and brief submission for growth teams to deliver impactful and localised campaigns.
Partner closely with product managers to ensure alignment between roadmap, market insights, and messaging.
## Requirements
3-to-5 years of experience in product marketing: ideally DeFi Web3 wallet background
Proven success launching and scaling B2C products or platforms and growing adoption and revenue sustainably.
Excellent communication and copywriting skills: you can simplify complex ideas and tell stories that convert.
Highly collaborative, with experience working cross-functionally in fast-paced environments. Bias to action.
Analytical mindset with proficiency in marketing analytics and user research.
Experience in regulated industries or financial services is a plus.
Bonus: Crypto native or familiarity with community-led growth.
• *Looking for your next challenge? The world of crypto offers exciting roles in blockchain development, web3 innovations, and remote opportunities.**
Apply tot his job
Apply To this Job
Strategy & Positioning
Partner up with product and strategy teams to own the roadmap for the DeFi Wallet and Crypto.com on-chain features.
Define and refine messaging that communicates user benefits across self-custody, cross-chain access benefits, and security.
Develop clear user personas (e.g. DeFi users, NFT collectors, crypto-curious, token based) and craft personalized journeys to drive acquisition.
Lead on creative/copy positioning and brief submission for growth teams to deliver impactful and localised campaigns.
Partner closely with product managers to ensure alignment between roadmap, market insights, and messaging.
## Requirements
3-to-5 years of experience in product marketing: ideally DeFi Web3 wallet background
Proven success launching and scaling B2C products or platforms and growing adoption and revenue sustainably.
Excellent communication and copywriting skills: you can simplify complex ideas and tell stories that convert.
Highly collaborative, with experience working cross-functionally in fast-paced environments. Bias to action.
Analytical mindset with proficiency in marketing analytics and user research.
Experience in regulated industries or financial services is a plus.
Bonus: Crypto native or familiarity with community-led growth.
• *Looking for your next challenge? The world of crypto offers exciting roles in blockchain development, web3 innovations, and remote opportunities.**
Apply tot his job
Apply To this Job