Product Growth Associate

We are looking for a Product Growth Associate to lead the go-to-market execution for a newly repositioned SMB-focused AI product. The product is already live in the ChatGPT App Store and is undergoing a rebrand to better serve small and medium-sized businesses. This role will be instrumental in shaping product narratives, driving launch execution (including Product Hunt ), and building a strong market presence within the US SMB ecosystem. Employment Type: Full-time (Initial 3-month contract: April–June 2026, with potential for extension or conversion) Requirements Key Responsibilities Go-to-Market & Launch Lead the upcoming Product Hunt launch (target: early May 2026). Develop positioning and messaging tailored to SMB audiences. Execute launch campaigns in collaboration with external agencies. Content & Product Storytelling Conceptualize and produce demo videos and use-case videos. Build a strong library of product marketing assets. Create clear and engaging product documentation and user guides. User & Market Insights Conduct user interviews and gather actionable feedback. Translate insights into product messaging and feature prioritization. Project Management & Cross-Functional Collaboration Act as the central project manager across: KOL / influencer agencies Product Hunt launch partners Brand/creative agencies Work closely with Product Managers to align on roadmap and messaging. Community & Growth Represent the brand at SF-based meetups, events, and hackathons. Build relationships within the startup and SMB ecosystem. Support community-driven growth initiatives. Requirements 3–7+ years of experience in Product Marketing, ideally in SaaS or AI products. Strong understanding of SMB audiences and go-to-market strategies. Proven experience launching products on platforms like Product Hunt. Ability to create or oversee high-quality marketing content (video, docs, campaigns). Experience conducting user research and interviews. Strong project management skills with multiple stakeholders/agencies. Preferably fluent in English and Mandarin (spoken and written) to effectively collaborate with internal teams and stakeholders.