Product (Go-To-Market) Strategist - ( US, Canada and Latin America)
About us
RamSoft is a global leader in cloud-based radiology software solutions, serving imaging centers, radiology departments, and teleradiology providers. With over 30 years of experience, RamSoft delivers innovative solutions like PowerServer® and OmegaAI®, featuring flexible and scalable RIS/PACS capabilities powered by Microsoft Azure. The Blume® Patient Portal further enhances patient experience by offering access to scheduling and sharing diagnostic imaging studies. Trusted by over 750 sites worldwide, RamSoft empowers healthcare organizations to optimize care delivery and clinical operations. Founded in 1994, RamSoft remains committed to advancing medical imaging and workflow automation in healthcare.
Job Summary
The Product (go-to-market) Strategist plays a pivotal role in translating product capabilities into compelling value propositions, messaging frameworks, and go-to-market narratives. This role involves the development of strategic content themes, competitive positioning, persona-based messaging, and launch plans that support sales enablement, demand generation, and thought leadership. The ideal candidate understands the health tech buyer journey, collaborates across teams, and leverages AI tools for rapid asset generation.
This role is open to candidates in the United States, Canada, and Latin America.
Key Responsibilities
• Be the expert on our buyers, who they are, how they buy, and their key buying criteria.
• Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas.
• Build content briefs and frameworks that guide writers, designers, and campaign managers.
• In collaboration with product and marketing teams, plan the launches of net-new products and releases of existing products and manage the cross-functional implementation of the plan.
• Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.
• Develop launch kits for product/feature releases (battlecards, FAQs, internal comms).
• Collaborate with Product, Sales, and Clinical teams to shape GTM narratives.
• Collaborate with the Senior Content Writer to ensure tone, voice, and messaging consistency.
• Identify and lead strategic content initiatives (whitepapers, webinars, landing pages).
• Ensure alignment of all internal materials to buyer stages and healthcare personas.
• Exceptional ROI-tracking skills, able to prove what is –or isn’t—working.
• See bigger picture. You are a creative planner who develops long-term strategies while keeping in mind market dynamics, business objectives, and competitive pressures, while anticipating trends and shifts in the market.
Nice to have
• Public speaker, comfortable in front of large, and senior groups.
What will you bring to RamSoft?
• Product Management Experience: Experience in software product management. Proven track record of managing products through full life cycle – from concept to launch and iteration.
• Radiology/Imaging Experience (Required): Hands-on experience with medical imaging or radiology products is required.
• Technical Acumen: Comfortable working with technical teams and concepts. Knowledge of software development practices and architectures (APIs, cloud services) and basic understanding of networking and security principles. Familiarity with healthcare IT standards and protocols (DICOM, HL7, FHIR) is a strong plus.
• Analytical & Data-Driven: Strong analytical skills and ability to define and track product metrics. Experience using data and user feedback to drive decision-making and improve product outcomes.
Qualifications
• 5+ years in product marketing, GTM strategy, or strategic content roles in Healthcare.
• Background in healthcare technology highly preferred.
• Strong copy strategy, and research skills.
• Experience collaborating across product, sales, and creative teams.
• Proficiency with frameworks (positioning matrix, buyer personas, JTBD, messaging maps).
• Comfort using AI content tools (e.g., ChatGPT, Jasper, Claude) to accelerate development.
• RT or MTech credentials will be beneficial
• Deep understanding of radiology workflows, decision-makers (radiologists, imaging IT, health systems), and AI regulatory and reimbursement environments.
RamSoft offers a casual work environment, flexible work hours, and a competitive compensation and benefits package. RamSoft Inc. is an equal opportunity employer and committed to fostering an accessible and inclusive environment for employees and customers. If you require any accommodation for the recruitment/interview process (including alternate formats of materials, or accessible meeting rooms or other accommodation), please let our HR department know and we will work with you to meet your needs.
AI Notice
AI may be used to support certain administrative aspects of our recruitment process. However, all applications and resumes are reviewed by qualified human reviewers, and all hiring decisions are made by the hiring team.
Apply Now
Apply Now
RamSoft is a global leader in cloud-based radiology software solutions, serving imaging centers, radiology departments, and teleradiology providers. With over 30 years of experience, RamSoft delivers innovative solutions like PowerServer® and OmegaAI®, featuring flexible and scalable RIS/PACS capabilities powered by Microsoft Azure. The Blume® Patient Portal further enhances patient experience by offering access to scheduling and sharing diagnostic imaging studies. Trusted by over 750 sites worldwide, RamSoft empowers healthcare organizations to optimize care delivery and clinical operations. Founded in 1994, RamSoft remains committed to advancing medical imaging and workflow automation in healthcare.
Job Summary
The Product (go-to-market) Strategist plays a pivotal role in translating product capabilities into compelling value propositions, messaging frameworks, and go-to-market narratives. This role involves the development of strategic content themes, competitive positioning, persona-based messaging, and launch plans that support sales enablement, demand generation, and thought leadership. The ideal candidate understands the health tech buyer journey, collaborates across teams, and leverages AI tools for rapid asset generation.
This role is open to candidates in the United States, Canada, and Latin America.
Key Responsibilities
• Be the expert on our buyers, who they are, how they buy, and their key buying criteria.
• Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas.
• Build content briefs and frameworks that guide writers, designers, and campaign managers.
• In collaboration with product and marketing teams, plan the launches of net-new products and releases of existing products and manage the cross-functional implementation of the plan.
• Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.
• Develop launch kits for product/feature releases (battlecards, FAQs, internal comms).
• Collaborate with Product, Sales, and Clinical teams to shape GTM narratives.
• Collaborate with the Senior Content Writer to ensure tone, voice, and messaging consistency.
• Identify and lead strategic content initiatives (whitepapers, webinars, landing pages).
• Ensure alignment of all internal materials to buyer stages and healthcare personas.
• Exceptional ROI-tracking skills, able to prove what is –or isn’t—working.
• See bigger picture. You are a creative planner who develops long-term strategies while keeping in mind market dynamics, business objectives, and competitive pressures, while anticipating trends and shifts in the market.
Nice to have
• Public speaker, comfortable in front of large, and senior groups.
What will you bring to RamSoft?
• Product Management Experience: Experience in software product management. Proven track record of managing products through full life cycle – from concept to launch and iteration.
• Radiology/Imaging Experience (Required): Hands-on experience with medical imaging or radiology products is required.
• Technical Acumen: Comfortable working with technical teams and concepts. Knowledge of software development practices and architectures (APIs, cloud services) and basic understanding of networking and security principles. Familiarity with healthcare IT standards and protocols (DICOM, HL7, FHIR) is a strong plus.
• Analytical & Data-Driven: Strong analytical skills and ability to define and track product metrics. Experience using data and user feedback to drive decision-making and improve product outcomes.
Qualifications
• 5+ years in product marketing, GTM strategy, or strategic content roles in Healthcare.
• Background in healthcare technology highly preferred.
• Strong copy strategy, and research skills.
• Experience collaborating across product, sales, and creative teams.
• Proficiency with frameworks (positioning matrix, buyer personas, JTBD, messaging maps).
• Comfort using AI content tools (e.g., ChatGPT, Jasper, Claude) to accelerate development.
• RT or MTech credentials will be beneficial
• Deep understanding of radiology workflows, decision-makers (radiologists, imaging IT, health systems), and AI regulatory and reimbursement environments.
RamSoft offers a casual work environment, flexible work hours, and a competitive compensation and benefits package. RamSoft Inc. is an equal opportunity employer and committed to fostering an accessible and inclusive environment for employees and customers. If you require any accommodation for the recruitment/interview process (including alternate formats of materials, or accessible meeting rooms or other accommodation), please let our HR department know and we will work with you to meet your needs.
AI Notice
AI may be used to support certain administrative aspects of our recruitment process. However, all applications and resumes are reviewed by qualified human reviewers, and all hiring decisions are made by the hiring team.
Apply Now
Apply Now