Principal Engineer, GenAI

Job Description: • Guide the architecture vision for D2C platforms with a mobile-first and AI-native mindset • Define roadmaps across mobile and web with emphasis on scalability, maintainability, and rapid experimentation • Champion modern patterns including micro frontends, server-driven UI (SDUI), BFF, and serverless systems • Build for leverage by creating reusable frameworks, automation, and internal tooling to accelerate teams • Integrate AI into every layer of architecture to support thoughtful, agentic system design • Lead technical design across consumer products and internal platforms • Shape cohesive end-to-end architecture spanning APIs, services, and frontends • Guide strategic areas such as identity, content delivery, personalization, and A/B testing • Support agent-based automation and apply MCP to enable scalable AI workflows • Ensure, security, observability, and operational excellence across systems Requirements: • 8+ years in software engineering, with 5+ in architecture or principal roles • Experience with mobile (iOS/Swift, Android/Kotlin) and web (React, Angular) platforms • Expertise in microservices, GraphQL, API-first design, and AWS-native systems • Familiarity with SDUI, distributed systems, and resilient architecture • Operational experience in monitoring, observability, and incident response • Background in consumer tech domains like credit, personal finance, or marketplaces • Experience with headless CMS, rules engines, experimentation, and personalization • Experience with AI agent design, LLM orchestration (such as MCP), and integration of AI tools into developer workflows • Proficiency or active use of GitHub Copilot, Cursor, Claude, and prompt-based development tools • Experience in developer enablement, automation platforms, or engineering transformation initiatives. Benefits: • Great compensation package and bonus plan • Core benefits including full medical, dental, vision, and matching 401K • Flexible schedule, ability to work remotely, hybrid, or in-office • Flexible time off, including volunteer time off, vacation, sick, and 12-paid holidays Apply tot his job