PR Consultant
• Direct applicants only, no agencies. • Please apply with a portfolio of successful cases in tech product launch. • US-based candidates only in New York/San Francisco/Los Angeles. We’re looking for an experienced US-based PR Consultant to drive a high-impact product launch and amplify market awareness of Coupler.ai: This role requires a strong understanding of the US media landscape, deep experience in SaaS launches, and the ability to craft and execute strategic PR initiatives that generate measurable business results. Your skills: - Proven PR experience in digital products, ideally in high-growth B2B tech, SaaS, or agency within the US market - Hands-on experience with B2B SaaS go-to-market strategies - Strong media relations in the US market with established media contacts - Deep understanding of local marketing dynamics, media landscape, and buyer behavior - Proven success running product launches that drive engagement, adoption, and revenue - Strategic planning combined with hands-on execution - Ability to quickly understand and articulate technical products - Data-driven mindset with a strong focus on KPIs and measurable outcomes - Demonstrable SaaS launch experience with quantitative results - Portfolio showcasing signup growth, MRR increase, or similar performance metrics Your responsibilities: - Develop and execute a comprehensive hard launch strategy by reviewing existing materials, running a multi-channel launch campaign (PR, content, partnerships, paid), building a clear timeline with milestones, and defining success metrics with a tracking plan - Plan and run PR activities before and after product feature launches, ensuring maximum visibility and strong media engagement - Achieve KPIs, including measurable signup growth, increased MRR/revenue, stronger brand awareness and engagement, and establishing a sustainable foundation for long-term growth - Partner closely with Product Marketing team to align messaging and identify PR opportunities - Continuously monitor, analyze, and report on PR performance, media coverage, and opportunities for improvement Would be a plus: - Experience with data analytics and reporting tools (Google Sheets, Looker Studio, Power BI, etc.) Product Marketing background Apply tot his job