PR and Narrative Strategy Lead

Who We Are

NetReputation is the premier online reputation management firm trusted by the world's most recognized Enterprise and SMB brands, influential executives, and discerning private individuals. Through a powerful fusion of advanced content strategy, crisis response, reputation monitoring, review management, digital privacy, and precision SEO, we help our clients take control of their digital narrative. We shape how the world sees you and your brand, to ensure you dominate the search results that matter most.

Responsibilities
• Serve as the senior authority on reputation, crisis, and narrative risk for high net worth (HNW) and enterprise clients
• Collaborate with the Director of Strategy to align narrative posture with broader ORM campaign objectives
• Design and maintain crisis communications frameworks, escalation logic, and rapid response playbooks
• Develop message architecture, executive talking points, and defensible public positioning strategies
• Own media strategy guidance for sensitive accounts, including earned and paid press placement considerations
• Lead rapid response narrative shifts when reputational threats, media exposure, or viral risk emerge
• Pressure test messaging for legal exposure, reputational durability, and search impact prior to release
• Advise leadership on when to engage, redirect, remain silent, or counter public narratives
• Partner with Digital PR, Content, SEO, ORM Fulfillment, and Knowledge Platforms teams to ensure narrative consistency
• Serve as a subject matter expert on escalation or high risk sales calls when reputational authority is required
• Maintain strategic relationships with journalists and media partners where appropriate

Daily Goals
• Assess high risk and highvisibility accounts for emerging narrative or media exposure threats
• Review public facing messaging, pitches, and statements for reputational alignment
• Provide calm, decisive guidance during crisis or escalation events
• Coordinate with Strategy leadership on narrative risk thresholds and posture
• Monitor media and platform developments impacting sensitive client verticals
• Maintain organized documentation of crisis frameworks and approvals

What We’re Looking For
• 5+ years of experience in PR, crisis communications, or narrative strategy (agency or in house)
• Demonstrated experience advising executives, founders, or high visibility individuals
• Strong background managing legally sensitive or reputationally complex narratives
• Deep understanding of how media exposure intersects with search and online reputation
• Exceptional editorial judgment and disciplined messaging instincts
• Ability to operate independently and deliver firm guidance under pressure
• Strategic thinker and ability to scale thoughts to different audiences
• Dynamic communicator and presenter
• Team player in all settings
• Ability to navigate various industries, with preference for exposure in business, finance, tech, healthcare, and legal verticals

Bonus Points
• Experience working with HNW individuals or enterprise brands
• Background in online reputation management or crisis driven industries
• Experience coordinating with legal counsel on public communications
• Familiarity with Wikipedia, knowledge panels, and search driven narratives
• Experience supporting Digital PR or authoritybuilding campaigns

Why This Role Matters

This role is a strategic unlock for NetReputation’s ability to support complex, high risk engagements. By centralizing narrative authority and crisis decision making, the PR and Narrative Strategy Lead prevents reactive campaign shifts, reduces escalation driven churn, and protects long term client trust.

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