PPC Specialist/Paid Search
We are looking for an experienced PPC Specialist to manage and optimize paid search campaigns for a major financial services initiative focused on credit cards. This contract-to-permanent opportunity starts as a part-time role with the potential to transition to permanent employment. The ideal candidate will excel in data-driven decision-making, possess strong organizational skills, and thrive in a performance-oriented environment.
Responsibilities:
• Oversee and optimize high-budget paid search campaigns across Google Ads and Microsoft Ads, ensuring profitability and scalability.
• Conduct ongoing maintenance tasks such as query mining, bid adjustments, and refining campaign structures to sustain performance.
• Manage both brand and non-brand search campaigns, with opportunities to expand into Demand Generation and Performance Max strategies.
• Design, implement, and analyze testing initiatives ranging from simple A/B experiments to more complex evaluation methods.
• Partner with the paid media team to ensure campaign execution aligns with overarching business objectives.
• Provide clear and actionable insights to stakeholders, including performance updates, test outcomes, and optimization strategies.
• Maintain comprehensive documentation of campaign structure, testing results, and learned strategies for future reference.
Qualifications:
• Minimum of 2 years of hands-on experience managing paid search campaigns at significant budget levels.
• Proficiency in using Google Ads and Microsoft Advertising platforms.
• Proven track record of optimizing campaigns to achieve business-focused goals while balancing efficiency and scalability.
• Familiarity with regulated industries, such as financial services, is preferred.
• Strong analytical skills and attention to detail, with the ability to prioritize tasks effectively in a fast-paced environment.
• Excellent communication skills, capable of explaining strategies and results to stakeholders.
• Self-motivated and able to work independently, particularly in remote settings.
• Collaborative mindset with a focus on clear documentation and consistent processes.
Compensation
$49.23-$57.00 Hourly
About Us
Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use and Privacy Notice.
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Responsibilities:
• Oversee and optimize high-budget paid search campaigns across Google Ads and Microsoft Ads, ensuring profitability and scalability.
• Conduct ongoing maintenance tasks such as query mining, bid adjustments, and refining campaign structures to sustain performance.
• Manage both brand and non-brand search campaigns, with opportunities to expand into Demand Generation and Performance Max strategies.
• Design, implement, and analyze testing initiatives ranging from simple A/B experiments to more complex evaluation methods.
• Partner with the paid media team to ensure campaign execution aligns with overarching business objectives.
• Provide clear and actionable insights to stakeholders, including performance updates, test outcomes, and optimization strategies.
• Maintain comprehensive documentation of campaign structure, testing results, and learned strategies for future reference.
Qualifications:
• Minimum of 2 years of hands-on experience managing paid search campaigns at significant budget levels.
• Proficiency in using Google Ads and Microsoft Advertising platforms.
• Proven track record of optimizing campaigns to achieve business-focused goals while balancing efficiency and scalability.
• Familiarity with regulated industries, such as financial services, is preferred.
• Strong analytical skills and attention to detail, with the ability to prioritize tasks effectively in a fast-paced environment.
• Excellent communication skills, capable of explaining strategies and results to stakeholders.
• Self-motivated and able to work independently, particularly in remote settings.
• Collaborative mindset with a focus on clear documentation and consistent processes.
Compensation
$49.23-$57.00 Hourly
About Us
Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use and Privacy Notice.
Apply Now
Apply Now