PPC Executive
Job Title: Senior PPC Specialist β Google Search & Lead Generation
Experience Level: 3+ Years | Location: Remote | Type: Full-Time
Role Overview
We are seeking a highly specialized Search Ads Expert to join our remote digital agency. Unlike generalist roles, this position is laser-focused on Google Search, Bing, and Yahoo Ads with a primary objective of high-quality Lead Generation.
You will not just run ads; you will own the technical tracking infrastructure and actively audit landing pages to improve conversion rates. We need a self-starter who thrives in a remote environment, takes full ownership of their tasks, and requires minimal supervision.
Key Focus Areas (Your Core Competencies)
β’ Search Engine Dominance: Expert-level command of Google Ads (Search), Microsoft Ads (Bing), and Yahoo Search.
β’ Lead Gen Mastery: Proven track record of managing aggressive CPL (Cost Per Lead) targets and improving Lead Quality.
β’ Technical Tracking: Deep proficiency in setting up conversion tracking via Google Tag Manager (GTM) and GA4.
β’ CRO & Auditing: Ability to critique and provide actionable advice on landing page UI/UX to maximize conversions.
Key Responsibilities
1. Advanced Search Campaign Management
β’ Plan, execute, and scale high-performance Search campaigns across Google, Bing, and Yahoo.
β’ Execute granular keyword research with a heavy focus on Negative Keyword lists to filter out irrelevant traffic and waste.
β’ Manage distinct campaigns for Lead Generation, focusing on lowering CPL while maintaining lead quality.
2. Technical Setup & Analytics
β’ End-to-End Tracking: Take full ownership of setting up conversion tracking pixels, tags, and triggers using Google Tag Manager (GTM) and Google Analytics 4 (GA4).
β’ Troubleshoot tracking errors to ensure data accuracy between CRM and Ad platforms.
β’ Implement offline conversion tracking (OCT) where necessary to bridge the gap between leads and closed sales.
3. Landing Page & CRO Audits
β’ Analyze landing page performance and user behavior.
β’ Provide specific recommendations to the design/dev team regarding Landing Page optimization (headlines, CTA placement, form length, page speed) to improve Quality Score and Conversion Rate.
4. Reporting & Optimization
β’ Monitor Search Impression Share, Click-Through Rates (CTR), and Conversion Rates daily.
β’ Create comprehensive reports highlighting ROI, ROAS, and CPL trends.
β’ Conduct A/B testing on ad copy (RSAs) and bid strategies (Target CPA vs. Max Conversions).
Qualifications & Requirements
β’ Experience: Minimum 3+ years of hands-on experience strictly in PPC/Search Marketing (Agency experience preferred).
β’ Education: Bachelorβs degree in Marketing, Business, or related field.
β’ Core Expertise:
β’ Mastery of Google Ads Editor and Microsoft Advertising Editor.
β’ Strong understanding of Google Tag Manager (GTM) and GA4.
β’ Experience managing budgets for Lead Generation clients (Service-based industries, B2B, Real Estate, etc.).
β’ Remote Readiness:
β’ Must have a professional remote workstation with a reliable internet connection.
β’ Proven ability to manage time effectively and communicate asynchronously.
β’ High level of accountability; you take ownership of client performance without needing micro-management.
Preferred Certifications:
β’ Google Ads Search Certification (Current).
β’ Google Analytics (GA4) Certification.
Why Join Us?
β’ Remote-First Culture: We value output and ownership over hours spent at a desk. Work from anywhere.
β’ Specialist Environment: Work alongside other experts in a ranking-focused agency.
β’ Growth Opportunities: Handle challenging budgets and multi-industry campaigns that sharpen your skills.
Performance Impact: Your work directly impacts client revenue, with clear recognition for hitting CPL and ROI targets.
Job Type: Full-time
Pay: $25,000.00 - $45,000.00 per month
Work Location: Remote
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Apply To this Job
Experience Level: 3+ Years | Location: Remote | Type: Full-Time
Role Overview
We are seeking a highly specialized Search Ads Expert to join our remote digital agency. Unlike generalist roles, this position is laser-focused on Google Search, Bing, and Yahoo Ads with a primary objective of high-quality Lead Generation.
You will not just run ads; you will own the technical tracking infrastructure and actively audit landing pages to improve conversion rates. We need a self-starter who thrives in a remote environment, takes full ownership of their tasks, and requires minimal supervision.
Key Focus Areas (Your Core Competencies)
β’ Search Engine Dominance: Expert-level command of Google Ads (Search), Microsoft Ads (Bing), and Yahoo Search.
β’ Lead Gen Mastery: Proven track record of managing aggressive CPL (Cost Per Lead) targets and improving Lead Quality.
β’ Technical Tracking: Deep proficiency in setting up conversion tracking via Google Tag Manager (GTM) and GA4.
β’ CRO & Auditing: Ability to critique and provide actionable advice on landing page UI/UX to maximize conversions.
Key Responsibilities
1. Advanced Search Campaign Management
β’ Plan, execute, and scale high-performance Search campaigns across Google, Bing, and Yahoo.
β’ Execute granular keyword research with a heavy focus on Negative Keyword lists to filter out irrelevant traffic and waste.
β’ Manage distinct campaigns for Lead Generation, focusing on lowering CPL while maintaining lead quality.
2. Technical Setup & Analytics
β’ End-to-End Tracking: Take full ownership of setting up conversion tracking pixels, tags, and triggers using Google Tag Manager (GTM) and Google Analytics 4 (GA4).
β’ Troubleshoot tracking errors to ensure data accuracy between CRM and Ad platforms.
β’ Implement offline conversion tracking (OCT) where necessary to bridge the gap between leads and closed sales.
3. Landing Page & CRO Audits
β’ Analyze landing page performance and user behavior.
β’ Provide specific recommendations to the design/dev team regarding Landing Page optimization (headlines, CTA placement, form length, page speed) to improve Quality Score and Conversion Rate.
4. Reporting & Optimization
β’ Monitor Search Impression Share, Click-Through Rates (CTR), and Conversion Rates daily.
β’ Create comprehensive reports highlighting ROI, ROAS, and CPL trends.
β’ Conduct A/B testing on ad copy (RSAs) and bid strategies (Target CPA vs. Max Conversions).
Qualifications & Requirements
β’ Experience: Minimum 3+ years of hands-on experience strictly in PPC/Search Marketing (Agency experience preferred).
β’ Education: Bachelorβs degree in Marketing, Business, or related field.
β’ Core Expertise:
β’ Mastery of Google Ads Editor and Microsoft Advertising Editor.
β’ Strong understanding of Google Tag Manager (GTM) and GA4.
β’ Experience managing budgets for Lead Generation clients (Service-based industries, B2B, Real Estate, etc.).
β’ Remote Readiness:
β’ Must have a professional remote workstation with a reliable internet connection.
β’ Proven ability to manage time effectively and communicate asynchronously.
β’ High level of accountability; you take ownership of client performance without needing micro-management.
Preferred Certifications:
β’ Google Ads Search Certification (Current).
β’ Google Analytics (GA4) Certification.
Why Join Us?
β’ Remote-First Culture: We value output and ownership over hours spent at a desk. Work from anywhere.
β’ Specialist Environment: Work alongside other experts in a ranking-focused agency.
β’ Growth Opportunities: Handle challenging budgets and multi-industry campaigns that sharpen your skills.
Performance Impact: Your work directly impacts client revenue, with clear recognition for hitting CPL and ROI targets.
Job Type: Full-time
Pay: $25,000.00 - $45,000.00 per month
Work Location: Remote
Apply tot his job
Apply To this Job