Pinterest Ads Specialist

Remote Full-time
We are looking for an experienced Pinterest Ads specialist to develop and manage paid campaigns for a growing aesthetic / medical brand based in Toronto.

This role is strictly focused on paid media strategy and performance optimization. We are not seeking organic Pinterest management or content creation — this is a conversion-focused advertising role.

Our goal is qualified lead generation and measurable ROI.



Scope of Work

• Full audit of Pinterest Ads account

• Campaign setup (Traffic, Conversions, Lead objectives)

• Keyword and interest targeting strategy

• Funnel structuring (cold traffic, retargeting, lookalikes)

• Pinterest Tag installation and conversion tracking validation

• Creative testing strategy (static pins, video pins, collections)

• Budget allocation and scaling strategy

• Ongoing optimization

• Bi-weekly reporting with insights and recommendations

Optional but preferred:

• Experience in healthcare, aesthetics, or service-based businesses

• Landing page optimization recommendations

• CRM integration experience



Our Goals

• Increase qualified consultation bookings

• Lower cost per lead

• Build evergreen campaigns that scale predictably

• Leverage Pinterest’s high-intent search behavior



Ideal Candidate

• 3+ years managing Pinterest Ads

• Proven case studies in lead generation

• Strong understanding of Pinterest search intent and keyword targeting

• Experience scaling service-based businesses

• Data-driven and analytical

• Comfortable working in regulated industries

We are not looking for boosted posts or basic setup. We are looking for a strategic performance marketer who understands acquisition systems.

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