Performance Marketing Manager (Paid Media & Lead Generation)

Full-Time Performance Marketing Manager: Tardus Wealth Strategies About Tardus Tardus Wealth Strategies is a mission-driven wealth coaching firm focused on creating a Wealth Revolution through education, coaching, and innovative cash-flow strategies. We are headquartered in Honolulu, Hawaiʻi and scaling into a national franchise network. We operate with clear systems, defined metrics, and a high standard of accountability. Our team is built for individuals who take ownership, execute independently, and measure success by outcomes — not activity. Role Summary The Marketing Manager is responsible for paid media and digital growth systems that generate qualified leads for Tardus. This is a performance-based role — not a general marketing position. You are primarily responsible for building, testing, and scaling paid campaigns that produce consistent, cost-efficient lead flow. Success is measured by outcomes you directly control: lead volume, lead quality, and campaign performance within budget. This role operates independently within defined systems and requires strong judgment, data fluency, and disciplined execution. Outcomes & Success Measures Consistent flow of qualified leads Improving cost per lead across campaigns Documented and repeatable testing insights Reliable attribution and performance visibility Clean handoff of leads to Sales without breakdowns in routing or quality Responsibilities Paid Media & Campaign Ownership Responsible for paid acquisition across social media channels Design, test, and scale ads and related campaigns Continuously optimize audiences, creative, and funnel performance Maintain clear campaign structure, tracking, and reporting Marketing Channel Performance & Conversion Optimize landing page and website performance and conversion optimization Identify and drive improvements in funnel conversion rates Collaborate with the IT department for implementation Ensure lead capture, routing, and tracking function reliably Design marketing to generate qualified leads for the annual conference AI-Driven Content Direction Produce, direct and refine AI-generated marketing content by AI avatars Review and edit content for paid campaigns and marketing channels (e.g., LinkedIn, Meta, TikTok, YouTube, blog) Ensure messaging consistency and compliance across campaigns and funnels Align content with performance data and campaign objectives Nurture & Growth System Support Create, monitor, review and edit lead magnet nurture sequence performance Monitor lead routing tools for consistency and accuracy Collaborate with the Affiliate/Vendor Manager to produce affiliate campaign assets Create, monitor and improve client referral campaigns and initiatives Required Qualifications Proven experience managing paid digital advertising campaigns Strong understanding of funnels, attribution, and performance metrics Ability to translate data into clear optimization decisions Comfortable leveraging AI tools for design, scripts and marketing campaigns Highly organized, self-directed, and consistent in execution Able to operate independently while collaborating cross-functionally Experience using Hubspot, Google Analytics, Salesforce and similar technology tools is preferred Work Setup Remote Full-time preferred (strong part-time considered if capacity supports ownership) Requires overlap for team collaboration Fit Disclaimer This role is built for marketing professionals who want full ownership of outcomes. It is not a fit for candidates who: Prefer broad, undefined marketing responsibilities Need constant direction or approval to execute Avoid metrics, performance pressure, or accountability Tardus operates at a high standard. Expectations are clear, performance is visible, and results matter.