Performance Marketing Manager

The Performance Marketing Manager is responsible for leading the strategic planning, execution, and optimization of digital acquisition and retention programs. This role is data-centric, with a strong emphasis on owning key marketing performance metrics, building robust reporting infrastructure, and driving scalable growth through rigorous testing and attribution modeling. This position will focus on unlocking actionable insights through KPI tracking (CAC, LTV, AOV, repurchase rate, etc.), incrementality testing, and cross-channel attribution analysis. The ideal candidate brings deep experience in DTC performance marketing, fluency in both acquisition and lifecycle levers, and a proven ability to improve efficiency and scale through data-informed decision-making. This position reports to the Director of Digital Sales.
Key Responsibilities
Performance Strategy & Analytics

Develop and maintain comprehensive dashboards that track performance KPIs including CAC, LTV, AOV, LTM revenue, and cohort trends
Lead marketing mix modeling and incrementality testing initiatives to understand channel impact and guide investment decisions
Design and manage attribution frameworks that deliver clarity across paid, organic, and retention touchpoints
Partner with cross-functional teams to align forecasts, performance goals, and data infrastructure needs

Paid Media Management:

Oversee performance across paid platforms including Meta, Google, TikTok, Pinterest, and emerging channels (managed via internal team and agency partners)
Drive media budget allocation, pacing, and ROI optimization in alignment with business goals
Lead creative testing frameworks and inform asset development in partnership with brand and content teams
Ensure precision in tracking, attribution tagging, and data integrity across platforms

Lifecycle & Retention Marketing:

Collaborate on strategy for email, SMS, and push campaigns, with execution led by the Retention Specialist
Guide segmentation, personalization, and automation strategies that improve key retention metrics and customer LTV
Support optimization of the subscription lifecycle in collaboration with the product and CX teams

Testing & Optimization:

Define and execute a robust testing roadmap across acquisition and lifecycle channels
Lead experimentation frameworks that support incrementality, channel efficiency, and funnel performance improvement
Monitor campaign performance and develop optimization strategies rooted in statistical rigor and channel-specific benchmarks

Team Collaboration & Development:

Provide mentorship and light oversight to Digital Marketing Specialists across growth and retention functions
Foster a performance-oriented culture with strong cross-functional collaboration across marketing, analytics, and eCommerce teams
Partner closely with the Digital Marketing Director to inform strategy and share performance insights at the executive level

Qualifications & Skills

5 years of experience in a performance marketing or growth analytics role within a DTC or eCommerce environment
Deep understanding of marketing KPIs including CAC, LTV, AOV, payback period, and repurchase rate
Demonstrated experience in incrementality testing, MMM (marketing mix modeling), and attribution methodology development
Hands-on experience with paid media platforms (Meta, Google, TikTok), GA4, UTM structure, and data visualization tools (e.g., Looker Studio, Tableau)
Proficiency with Shopify and retention platforms such as Attentive, Klaviyo, and Recharge
Strong analytical acumen and a strategic mindset, with the ability to translate complex data into actionable insights
Excellent communication skills and a collaborative working style in fast-paced environments

Salary: $75,000-85,000 annually
Location: Remote or Hybrid, Utah preferred
Position Type: Full-time
Benefits:

Paid time off (flexible)
Paid holidays
Insurance: Health, dental & vision
401(k) + Company match
Free product allowance


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