Performance Marketing Lead (Paid Media) (Remote)

Sistaco is a global, fast-growing beauty brand operating across multiple international markets. We are seeking an experienced Performance Marketing Lead to own and scale paid media performance worldwide, with a clear focus on profitable, sustainable growth. This position is 100% remote. This role sits at the intersection of commercial strategy, creative performance, and data-driven execution, working closely with creative, analytics, and leadership teams to drive measurable impact across regions. About the role · Setup, manage and optimise Facebook and Instagram Ad campaigns across our brand portfolio in 5 countries, with expansion and new markets soon. · Advertise across international markets, successfully managing multi-currency ad campaigns. · Manage and allocate large ad budgets with a close eye. · Adjust and optimise campaigns based on consumer behaviour and results, continually evolving and improving campaign performance. · Develop and manage customer funnels, whilst integrating our omnichannel tech stack. · Prepare reports, interpret data and offer strategic recommendations to improve performance. · Liaise with internal creative and project team members to develop effective performance-driven assets (copy, images, videos, landing pages, etc.). • Drive full-funnel performance across acquisition, retargeting, and retention • Own performance across international markets, managing CAC, MER, ROAS, and contribution margin · Ensure campaigns are set up and structured correctly to enable accurate measurement of data. · Development of processes to ensure consistency in delivery. About You · Highly experienced in advertising for e-commerce brands. · Experience in managing multi-currency ad campaigns. · Excellent attention to detail and are comfortable wearing multiple hats in a fast-paced and ambitious environment. · 3+ years in the marketing industry, leadership experience is also beneficial. · An understanding of international markets and consumer behaviour. · Experience working in the paid traffic space with Facebook & Instagram Ads being the major focus. Google ads, Snapchat ads, LinkedIn ads, Pinterest ads, and TikTok ad experience beneficial. · Ability to manage multiple projects, campaigns & tasks at once. · Excellent problem-solving skills. · Demonstrated ability in the structuring of sales funnels and their implementation in campaign design and platform set up. · Excellent analytical skills and high levels of competency in Excel and Google Sheets. · Proven track record working across multiple campaigns and delivering real results such as increasing ROI and lowering CPAs. · The ability to confidently communicate campaign objectives, results, timelines and deliverables to business stakeholders. · A strong ability to work autonomously. · Looking for an opportunity to turn this role into a career. Please note due to timezones, this role will only be filled by a person residing on the West Coast Apply tot his job