Performance Marketing Analyst, Paid Social & Display
Etsy is the global marketplace for unique and creative goods, seeking an analytical Performance Marketing Analyst to join their Demand Generation team. This entry-level role focuses on supporting the execution and optimization of low-funnel paid social and display campaigns to connect entrepreneurs with buyers effectively. Responsibilities Support campaign builds and QA Assist with building, launching, and QA-ing campaigns across paid social and/or display platforms (for example: creative trafficking, catalog updates, audience implementation, and pixel/tag checks) Help ensure ads follow Etsy’s naming conventions, UTM standards, and creative/spec guidelines before launch Help maintain and optimize product feeds Support day-to-day management of large-scale product feeds and associated catalog sales campaigns Flag feed or catalog issues (missing images, disapprovals, mismatched categories) and partner with more senior teammates and XFN partners on fixes Monitor pacing and performance Check platform dashboards and internal trackers to monitor budget pacing, delivery, and key performance metrics Surface anomalies (performance spikes/drops, delivery issues, broken links, tracking problems) quickly and assist in root-causing and correcting them Research and propose bid and budget adjustments to help ensure campaigns hit efficiency and volume targets Assist in creating and updating audience structures, exclusions, and blocklists Help set up and track creative and audience tests Maintain test logs and help compile simple summaries of results for the broader team Pull recurring performance exports from platforms and support creation of simple views or dashboards for weekly readouts Help compile slides or notes for internal updates, post-mortems, and leadership-facing report-outs Skills 0–2 years of experience in performance marketing, digital marketing, analytics, or a related field; internships, co-ops, or project experience are welcome Basic familiarity with paid social and/or display platforms (e.g., Meta, TikTok, Pinterest, Google Display Network, or similar), whether from coursework, certifications, or hands-on experience Comfort working with data in tools like Excel/Google Sheets; exposure to SQL or a BI tool (e.g., Looker, Tableau) is a plus, but not required Strong quantitative skills and excitement about learning how to interpret performance data (e.g., ROAS, CPA/CAC, CTR, CVR, LTV) A curious, problem-solving attitude! Benefits Equity package Annual performance bonus Etsy’s competitive benefits that support you and your family as part of your total rewards package at Etsy Company Overview Etsy enables independent sellers to list and sell a wide array of products to interested buyers through a digital storefront. It was founded in 2005, and is headquartered in Brooklyn, New York, USA, with a workforce of 1001-5000 employees. Its website is Company H1B Sponsorship Etsy has a track record of offering H1B sponsorships, with 9 in 2026, 38 in 2025, 46 in 2024, 32 in 2023, 52 in 2022, 45 in 2021, 39 in 2020. Please note that this does not guarantee sponsorship for this specific role.