Performance Marketing Analyst, Brand & Engagement

Fairstone Bank is a leading alternative lending institution in Canada, dedicated to providing innovative financial solutions. The Performance Marketing Analyst will assist in driving marketing efforts for Fairstone's lending products, focusing on managing paid social campaigns and optimizing media performance.ResponsibilitiesSupports the execution of channel strategies for Meta Ads, TikTok Ads, Pinterest Ads, Snapchat Ads, and Amazon Ads by assisting with campaign builds, ad uploads, daily monitoring, optimization, budget management and relationship coordinationResponsible for designing and executing messaging tests across key channels and collaborating with cross-functional teams to implement test findings and enhance overall marketing effectivenessOversee and manage a large budget, diligently ensuring all advertising channels remain within the allotment to avoid overagesHelp to manage agency relationships for four programmatic media partners, including developing strategic media briefs and ensuring creative assets remain fresh and aligned with campaign goalsOwns the User Generated Content (UGC) program, including end-to-end management of agency relationships, content strategy and production timelinesResponsible for identifying content needs, collaborating with Creative Services team to ideate video assets and developing detailed content briefsWork closely with Fairstone’s Legal and Creative Services teams to ensure initiatives and ad formats align with compliance and brand standardsBuilds UTM tracking links, configures audiences within advertising platforms, and monitors pixel implementation and tracking accuracy for all campaignsFor channels managed directly in-platform, executes these tasks independently; for agency-managed channels, collaborates with agency partners and the analytics team to ensure proper setup and measurementMonitor spending patterns and analyze data to identify opportunities for cost savings and improved efficiencySupports program performance evaluation including analysis and reporting using tools such as GA4, Looker Studio, Quicksight, Excel and PowerPointTake part in ideation and execution of yearly strategic planOwns competitive monitoring, stays in the know on the latest digital marketing trends leveraging Statista and SEMrushSupports improvement of processes and workflowsSkillsTechnical experience with digital advertising platforms such as Meta Ads Manager, Snapchat Ads, TikTok Ads, Pinterest Ads, and Amazon DSPProven ability with strong relationship management skills, including experience managing multiple agency relationshipsExceptional brief writing skills, with the ability to clearly articulate campaign objectives, audience insights, channel strategy and creative direction for internal and external partnersStrong analytical skills and proficiency using MS Excel and Looked StudioA relentless focus on incrementality and efficient growth; a keen eye for detail and an action-oriented mindsetExcellent interpersonal, communication, organizational, analytical, problem solving and issue resolution skillsProven ability to effectively work with cross-functional team membersAbility to rapidly assimilate new ideas and able to communicate effectively with teamPast media agency experience considered an assetBilingual (English, French) considered a great assetFinancial services industry background an assetBenefitsGenerous vacation based on your roleStatutory holidays6 wellness days to prioritize your well-beingCompetitive base salary plus an annual incentive bonus tied to performanceRobust health and dental coverage through ManulifeVirtual healthcare through DialogueGroup Retirement Savings Plan with up to 7% employer matchDiscounts from top retailers via WorkPerksLocation-based perks like gym memberships and Toronto Bike ShareGym access at our London and Montreal officesEducation Assistance Program and Fairstone Academy for training and skill developmentParental leave top-up program to help you during life’s big momentsOne paid volunteer day to give back to causes that matter to youCompany OverviewFairstone Bank is a non-bank provider of responsible lending solutions for near-prime and non-prime borrowers. It was founded in 1923, and is headquartered in Montréal, Quebec, CAN, with a workforce of 1001-5000 employees. Its website is https://www.fairstone.ca.



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