Performance Marketing & Affiliate Revenue Analyst (Paid Social + Attribution + Finance)

We operate a paid social-driven affiliate business, where we run ads (primarily Meta) to promote third-party products on Fortune 50 retailers and earn commissions on resulting purchases. We are looking for a highly analytical operator to: • Reconcile ad spend vs affiliate revenue • Improve traffic monetization efficiency • Build scalable systems for tracking, payouts, and optimization This role sits at the intersection of performance marketing, analytics, and financial operations. We are a small, highly profitable company looking to scale and this role will directly impact profit. Responsibilities1. Spend vs Revenue Reconciliation (Core Responsibility) Track and reconcile: • Meta + other platform ad spend • Outbound click data • Affiliate revenue across major retailers Account for: • Attribution gaps • Reporting delays • Platform discrepancies • Returns / clawbacks Build: • A daily “true performance” model (not platform-reported) • Reports for payouts 2. Performance Optimization Go beyond surface-level metrics to analyze: • EPC (earnings per click) vs CPC (cost per click) • Seasonality trends • Revenue vs profit contribution • Creative performance decay (fatigue) • Characteristics of winning products and creatives Work with operators to: • Scale profitable campaigns • Cut underperformers quickly • Improve overall efficiency of spend 3. Analytics & Attribution Build systems to estimate: • True MER / blended ROAS under incomplete attribution Blend data from: • Meta and other ad platforms • Affiliate reporting platforms • Internal tracking systems Identify and quantify: • Data gaps • Revenue lag • Attribution bias 4. Process & System Building Create repeatable workflows for: • Campaign evaluation • Product testing • Scaling decisions Build SOPs to replicate across: • Multiple accounts • Multiple operators Turn: • Manual analysis • Into structured, repeatable systems 5. Payouts & Financial Ops Calculate: • Revenue share payouts • Partner commissions Ensure accuracy between: • Reported revenue • Actual payouts Build: • Automated payout systems where possible Maintain: • Clean financial logic tied to profit (not just revenue) Key Metrics You Will Own Track: • EPC (Earnings Per Click) • CPC (Cost Per Click) • Profit per click (EPC – CPC) • MER (blended ROAS) • Daily / weekly profit Requirements 2–6 years experience in: • Performance marketing analytics • Affiliate marketing, paid social, or growth roles Advanced proficiency in: • Google Sheets / Excel (required) Deep understanding of: • Meta Ads (auction dynamics, creative testing) • Click-based monetization models Experience working with: • Imperfect, delayed, or incomplete attribution Strong financial mindset: • Ability to think in profit, not just performance metrics Strongly Preferred Experience with: • Fortune 50 or similar affiliate ecosystems Experience optimizing for: • EPC and click arbitrage models Familiarity with: • Tools that accelerate system-building (no-code / dashboards / connectors) Bonus: • SQL or data visualization experience How We Evaluate Performance Success in this role is measured by: • Improving profitability of ad spend • Increasing EPC relative to CPC • Building systems that reduce decision-making time • Identifying opportunities others miss Compensation: $90k-$140k + Performance Bonus Compensation includes performance-based upside tied directly to profit improvement. Open to contractor or part-time candidates ($60–$120/hr depending on experience) Screening Question: If revenue is delayed and attribution is incomplete, how would you estimate the true performance of a campaign on a daily basis?