Performance Marketer
About the Role
Were looking for a hands-on Performance Marketer who understands that ads performance is not just operating Meta Ads Manager.
Youll own end-to-end ad outcomes for:
Xoopah
(our in-house SaaS product), and
Client accounts (US-based small service businesses, mostly lead gen & sales)
This role requires deep experience (2+ years) across strategy, creatives, execution, optimization, and iteration.
What Youll Own (End-to-End)
You will be responsible for the final goal, not just reports.
This includes:
Researching the industry, audience, and competitors
Defining a clear ad strategy & funnel
Translating strategy into:
Messaging angles
Creative direction
Content & ad formats
Working with designers & animators, and using AI models where needed, to produce high-performing creatives
Launching and managing Meta ads (Facebook & Instagram)
Monitoring, optimizing, and scaling campaigns
Reviewing landing pages and sharing conversion-focused feedback
Continuously testing creatives, hooks, offers, and audiences.Core Responsibilities
Run lead generation & sales campaigns for US-based service businesses
Build full-funnel strategies (cold warm retargeting)
Take ownership of:
CTR
CPL
ROAS / conversions (based on campaign goal)
Clearly communicate strategy, results, and next steps internally
Second Priority (Nice to Have)
Run educational webinars
Create educational video content for social media
Help position Xoopah as a credible ads & performance brand
Requirements (Must-Have)
2+ years of hands-on experience running Meta ads
Experience working with multiple brands or industries
Strong understanding of:
Ad creatives & hooks
Messaging frameworks
Funnel-based advertising
Ability to connect business goals to ad strategy
Comfortable taking full ownership of results
Experience collaborating with designers & creatives
What Success Looks Like
Clear, well-thought-out ad strategies (not guesswork)
Strong creative testing frameworks
Measurable improvement in lead quality and conversion
Proactive ownership instead of reactive reporting.
Apply Now
Were looking for a hands-on Performance Marketer who understands that ads performance is not just operating Meta Ads Manager.
Youll own end-to-end ad outcomes for:
Xoopah
(our in-house SaaS product), and
Client accounts (US-based small service businesses, mostly lead gen & sales)
This role requires deep experience (2+ years) across strategy, creatives, execution, optimization, and iteration.
What Youll Own (End-to-End)
You will be responsible for the final goal, not just reports.
This includes:
Researching the industry, audience, and competitors
Defining a clear ad strategy & funnel
Translating strategy into:
Messaging angles
Creative direction
Content & ad formats
Working with designers & animators, and using AI models where needed, to produce high-performing creatives
Launching and managing Meta ads (Facebook & Instagram)
Monitoring, optimizing, and scaling campaigns
Reviewing landing pages and sharing conversion-focused feedback
Continuously testing creatives, hooks, offers, and audiences.Core Responsibilities
Run lead generation & sales campaigns for US-based service businesses
Build full-funnel strategies (cold warm retargeting)
Take ownership of:
CTR
CPL
ROAS / conversions (based on campaign goal)
Clearly communicate strategy, results, and next steps internally
Second Priority (Nice to Have)
Run educational webinars
Create educational video content for social media
Help position Xoopah as a credible ads & performance brand
Requirements (Must-Have)
2+ years of hands-on experience running Meta ads
Experience working with multiple brands or industries
Strong understanding of:
Ad creatives & hooks
Messaging frameworks
Funnel-based advertising
Ability to connect business goals to ad strategy
Comfortable taking full ownership of results
Experience collaborating with designers & creatives
What Success Looks Like
Clear, well-thought-out ad strategies (not guesswork)
Strong creative testing frameworks
Measurable improvement in lead quality and conversion
Proactive ownership instead of reactive reporting.
Apply Now