Partner Marketing Manager - Fully Remote in the US
Job Summary
WorkCare is seeking a Partner Marketing Manager to build and scale a partner marketing function that directly contributes to pipeline and revenue growth.
This role will have a primary focus on brokers and workers’ compensation-related partners, including agencies, TPAs, and other referral and influence channels that play a key role in driving commercial opportunities. This role will be responsible for activating these partnerships through targeted go-to-market strategies, co-branded campaigns, account-based engagement, and enablement programs designed to generate measurable business results.
In addition to this core channel focus, this role will also support and expand broader strategic partnerships across adjacent ecosystems, including insurance, staffing, EHS, prevention technology, background screening, law firms, and other organizations that can help extend WorkCare’s market reach and revenue impact.
This is a highly cross-functional role that will work closely with sales, account management, leadership, and external partners to turn relationships into scalable growth opportunities, not just marketing activity.
Essential Duties and Responsibilities
Broker & Workers’ Compensation Channel
Develop and execute partner marketing strategies focused on brokers, workers’ compensation agencies, TPAs, and related channel partners to drive pipeline and revenue growth
Build and scale repeatable partner programs that help channel partners effectively understand, position, and promote WorkCare’s solutions
Collaborate with sales and leadership to identify and prioritize high-value broker, workers’ compensation, and referral relationships aligned to commercial goals
Develop tailored messaging, positioning, and value propositions that resonate with broker and workers’ compensation audiences
Launch and manage joint go-to-market initiatives
Support broker-driven and partner-driven account engagement strategies, including account-based marketing (ABM) initiatives where appropriate
Strategic Partnership Growth
Support and expand marketing programs for additional strategic partners across adjacent ecosystems, including:
Insurance and risk management
Staffing
EHS and prevention technology
Background screening
Legal and consulting partners
Identify and evaluate new partner marketing opportunities that complement WorkCare’s growth strategy and commercial priorities
Develop and execute co-marketing initiatives that expand awareness, engagement, and pipeline within key target audiences and industries
Cross-Functional & Executional Responsibilities
Develop and maintain partner-facing materials
Equip partners with the messaging, content, and support needed to effectively represent and position WorkCare’s services
Partner closely with sales and account teams to ensure alignment on:
Target accounts
Campaign priorities
Opportunity follow-up
Account expansion opportunities
Track, measure, and report on:
Partner-sourced pipeline
Campaign performance
Partner engagement
Revenue contribution
Continuously optimize partner programs based on performance data, partner feedback, and evolving business priorities
Perform additional duties and assume additional responsibilities as identified by manager for the efficient operation of WorkCare.
WorkCare is seeking a Partner Marketing Manager to build and scale a partner marketing function that directly contributes to pipeline and revenue growth.
This role will have a primary focus on brokers and workers’ compensation-related partners, including agencies, TPAs, and other referral and influence channels that play a key role in driving commercial opportunities. This role will be responsible for activating these partnerships through targeted go-to-market strategies, co-branded campaigns, account-based engagement, and enablement programs designed to generate measurable business results.
In addition to this core channel focus, this role will also support and expand broader strategic partnerships across adjacent ecosystems, including insurance, staffing, EHS, prevention technology, background screening, law firms, and other organizations that can help extend WorkCare’s market reach and revenue impact.
This is a highly cross-functional role that will work closely with sales, account management, leadership, and external partners to turn relationships into scalable growth opportunities, not just marketing activity.
Essential Duties and Responsibilities
Broker & Workers’ Compensation Channel
Develop and execute partner marketing strategies focused on brokers, workers’ compensation agencies, TPAs, and related channel partners to drive pipeline and revenue growth
Build and scale repeatable partner programs that help channel partners effectively understand, position, and promote WorkCare’s solutions
Collaborate with sales and leadership to identify and prioritize high-value broker, workers’ compensation, and referral relationships aligned to commercial goals
Develop tailored messaging, positioning, and value propositions that resonate with broker and workers’ compensation audiences
Launch and manage joint go-to-market initiatives
Support broker-driven and partner-driven account engagement strategies, including account-based marketing (ABM) initiatives where appropriate
Strategic Partnership Growth
Support and expand marketing programs for additional strategic partners across adjacent ecosystems, including:
Insurance and risk management
Staffing
EHS and prevention technology
Background screening
Legal and consulting partners
Identify and evaluate new partner marketing opportunities that complement WorkCare’s growth strategy and commercial priorities
Develop and execute co-marketing initiatives that expand awareness, engagement, and pipeline within key target audiences and industries
Cross-Functional & Executional Responsibilities
Develop and maintain partner-facing materials
Equip partners with the messaging, content, and support needed to effectively represent and position WorkCare’s services
Partner closely with sales and account teams to ensure alignment on:
Target accounts
Campaign priorities
Opportunity follow-up
Account expansion opportunities
Track, measure, and report on:
Partner-sourced pipeline
Campaign performance
Partner engagement
Revenue contribution
Continuously optimize partner programs based on performance data, partner feedback, and evolving business priorities
Perform additional duties and assume additional responsibilities as identified by manager for the efficient operation of WorkCare.