Part time growth marketing manager
What You'll Own:
CRM & Lifecycle (Klaviyo)
Build and optimize automated flows: welcome, abandoned cart, post-order, win-back, cross-brand upsell
Segment by brand affinity, order frequency, and corporate account tier
Own deliverability, A/B testing, and performance reporting
Paid Acquisition (Google Ads)
Manage search and display campaigns targeting office managers, EA/admins, and corporate buyers in NYC
Own budget allocation, bid strategy, and conversion tracking
Connect ad performance to CRM data for full-funnel attribution
Design Execution (Figma)
Build and maintain branded templates across concepts: emails, direct mailers, event collateral, digital ads
Comfortable working within a brand system and knowing when to break it
Fast enough to ship; precise enough that it looks intentional
Direct Mail & Physical Channels
Design and execute targeted mailer campaigns (e.g., Astoria, East Williamsburg office corridors)
Coordinate print production and list segmentation
Measure response rates and integrate learnings into digital retargeting
Customer Journey Strategy
Map and own the B2B buyer journey from cold outreach → first order → account expansion
Identify drop-off points and build interventions (email, SMS, retargeting, sales enablement)
Think in systems: how does a single touchpoint fit into a 90-day sequence?
CRM & Lifecycle (Klaviyo)
Build and optimize automated flows: welcome, abandoned cart, post-order, win-back, cross-brand upsell
Segment by brand affinity, order frequency, and corporate account tier
Own deliverability, A/B testing, and performance reporting
Paid Acquisition (Google Ads)
Manage search and display campaigns targeting office managers, EA/admins, and corporate buyers in NYC
Own budget allocation, bid strategy, and conversion tracking
Connect ad performance to CRM data for full-funnel attribution
Design Execution (Figma)
Build and maintain branded templates across concepts: emails, direct mailers, event collateral, digital ads
Comfortable working within a brand system and knowing when to break it
Fast enough to ship; precise enough that it looks intentional
Direct Mail & Physical Channels
Design and execute targeted mailer campaigns (e.g., Astoria, East Williamsburg office corridors)
Coordinate print production and list segmentation
Measure response rates and integrate learnings into digital retargeting
Customer Journey Strategy
Map and own the B2B buyer journey from cold outreach → first order → account expansion
Identify drop-off points and build interventions (email, SMS, retargeting, sales enablement)
Think in systems: how does a single touchpoint fit into a 90-day sequence?