Part-Time Account Strategist (Paid Media / PPC)
Company
: Highway One Marketing
Location
: Remote (within U.S. Only)
Hours
: 15–20 hours per week
Employment Type:
Part-Time (W2)
Compensation
: Hourly, $30-$35/hour
Growth Opportunity
: Potential to transition into full-time role
About Highway One Marketing
Highway One Marketing is a Delaware-based performance-driven digital marketing agency focused on delivering thoughtful, data-backed strategy across paid media and SEO. We believe in human-led strategy, using AI and automation to improve efficiency—not replace original thinking. Our work emphasizes clarity, actionable insights, and measurable impact for our clients.
We are a small company that thrives on quality of work, transparency and building trust and long-term relationships with our clients.
About the Role
We’re looking for a mid-level Paid Media Account Strategist to support strategy and execution across multiple client accounts.
This role is ideal for someone who is both hands-on in ad platforms and capable of contributing to campaign strategy and performance insights. You’ll work closely with our team members and partners, and participate in client-facing conversations.
Who We're Looking For
• A strategic thinker who can also execute
• Someone who values clarity, structure, and measurable outcomes
• A marketer who uses AI as a tool—not as a substitute for original thought
• Strong communicator who can confidently contribute in client discussions
• Someone with a comfortable workspace (we are fully remote) and reliable internet access
Key Responsibilities
Execution (60%)
• Build, manage, and optimize campaigns across Google Ads, LinkedIn Ads, Meta Ads and occasionally other platforms
• Conduct keyword research, audience targeting, and campaign setup
• Write and test ad copy and creative variations
• Monitor performance and implement ongoing optimizations
Strategy (30%)
• Contribute to overall account strategy and campaign planning
• Identify opportunities for growth, efficiency, and testing
• Align campaign structure with client goals and KPIs
Reporting & Insights (10%)
• Analyze performance data and translate into clear recommendations
• Prepare reports and client-ready insights
Client & Team Collaboration
• Participate in 2–3 (avg) weekly meetings (internal + client calls)
• Present findings, recommendations, and performance updates
• Collaborate with team members across paid media and SEO
Required Qualifications
• 2–5+ years of hands-on paid media experience
• Proven experience managing campaigns in Google Ads, Meta Ads, LinkedIn Ads
• Strong understanding of campaign structure, bidding strategies, and optimization techniques
• Experience with Google Analytics 4 (GA4)
• Ability to interpret data and make actionable recommendations
• Comfortable in a client-facing role
Preferred Qualifications
• Experience with: Google Tag Manager, Data (Looker) Studio
• Familiarity with additional ad platforms (Reddit, TikTok, etc.)
• Exposure to SEO principles and collaboration with SEO teams
• Experience in one or more of the following industries: B2B SaaS, Ecommerce, Higher Ed / EdTech, Local service businesses, multi-location brands, Travel / hospitality
Additional Details
• Fully remote (U.S. only)
• References may be requested during the hiring process
Apply tot his job
Apply To this Job
: Highway One Marketing
Location
: Remote (within U.S. Only)
Hours
: 15–20 hours per week
Employment Type:
Part-Time (W2)
Compensation
: Hourly, $30-$35/hour
Growth Opportunity
: Potential to transition into full-time role
About Highway One Marketing
Highway One Marketing is a Delaware-based performance-driven digital marketing agency focused on delivering thoughtful, data-backed strategy across paid media and SEO. We believe in human-led strategy, using AI and automation to improve efficiency—not replace original thinking. Our work emphasizes clarity, actionable insights, and measurable impact for our clients.
We are a small company that thrives on quality of work, transparency and building trust and long-term relationships with our clients.
About the Role
We’re looking for a mid-level Paid Media Account Strategist to support strategy and execution across multiple client accounts.
This role is ideal for someone who is both hands-on in ad platforms and capable of contributing to campaign strategy and performance insights. You’ll work closely with our team members and partners, and participate in client-facing conversations.
Who We're Looking For
• A strategic thinker who can also execute
• Someone who values clarity, structure, and measurable outcomes
• A marketer who uses AI as a tool—not as a substitute for original thought
• Strong communicator who can confidently contribute in client discussions
• Someone with a comfortable workspace (we are fully remote) and reliable internet access
Key Responsibilities
Execution (60%)
• Build, manage, and optimize campaigns across Google Ads, LinkedIn Ads, Meta Ads and occasionally other platforms
• Conduct keyword research, audience targeting, and campaign setup
• Write and test ad copy and creative variations
• Monitor performance and implement ongoing optimizations
Strategy (30%)
• Contribute to overall account strategy and campaign planning
• Identify opportunities for growth, efficiency, and testing
• Align campaign structure with client goals and KPIs
Reporting & Insights (10%)
• Analyze performance data and translate into clear recommendations
• Prepare reports and client-ready insights
Client & Team Collaboration
• Participate in 2–3 (avg) weekly meetings (internal + client calls)
• Present findings, recommendations, and performance updates
• Collaborate with team members across paid media and SEO
Required Qualifications
• 2–5+ years of hands-on paid media experience
• Proven experience managing campaigns in Google Ads, Meta Ads, LinkedIn Ads
• Strong understanding of campaign structure, bidding strategies, and optimization techniques
• Experience with Google Analytics 4 (GA4)
• Ability to interpret data and make actionable recommendations
• Comfortable in a client-facing role
Preferred Qualifications
• Experience with: Google Tag Manager, Data (Looker) Studio
• Familiarity with additional ad platforms (Reddit, TikTok, etc.)
• Exposure to SEO principles and collaboration with SEO teams
• Experience in one or more of the following industries: B2B SaaS, Ecommerce, Higher Ed / EdTech, Local service businesses, multi-location brands, Travel / hospitality
Additional Details
• Fully remote (U.S. only)
• References may be requested during the hiring process
Apply tot his job
Apply To this Job